Ori Brafman is an organisational business consultant, and the co-author of the New York Times bestseller Sway and the critically acclaimed book The Starfish and the Spider. He lectures internationally in front of Fortune 500, government and military audiences. He holds an MBA from Stanford Graduate School of Business. Rom Brafman is a psychologist with a private practice in Palo Alto, California and the co-author of Sway. He has won awards for excellence in teaching and promoting positive human growth.They both live in the San Francisco Bay Area.

"...serious research explained with interesting real life stories and presented in a short concise format. I think you'll click with it too." Inc "Whether in your business or personal life, if you need to "click" more often, you should read Ori and Rom's book ... It may be just the thing to help you develop powerful new relationships." -- Guy Kawasaki, author of Reality Check and columnist for Entrepreneur magazine

Ori Brafman is an organisational business consultant, and the co-author of the New York Times bestseller Sway and the critically acclaimed book The Starfish and the Spider. He lectures internationally in front of Fortune 500, government and military audiences. He holds an MBA from Stanford Graduate School of Business. Rom Brafman is a psychologist with a private practice in Palo Alto, California and the co-author of Sway. He has won awards for excellence in teaching and promoting positive human growth.They both live in the San Francisco Bay Area.

"...serious research explained with interesting real life stories and presented in a short concise format. I think you'll click with it too." Inc "Whether in your business or personal life, if you need to "click" more often, you should read Ori and Rom's book ... It may be just the thing to help you develop powerful new relationships." -- Guy Kawasaki, author of Reality Check and columnist for Entrepreneur magazine