Inside the Nudge Unit

How small changes can make a big difference

AvDavid Halpern

E-bok

Engelska, 2015

132 kr

Läs direkt i Bokus Reader – eller ladda ned till din enhet

Fler format och utgåvor

Häftad

179 kr

Beskrivning

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!New Updated Edition, 2019.Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

Produktinformation

Utgivningsdatum:2015-08-27
Språk:Engelska
Filformat:EPUB
Kopieringsskydd:LCP
ISBN:9780753551387
Förlag:Ebury Publishing

Utforska kategorier

Mer om författaren

Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister’s Strategy Unit (2001–2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard. The work of BIT has led to numerous changes in government policy – from different ways of spending and saving money, to changes in regulation and legislation – and above all, to remarkable results.