Making Corporate Social Responsibility a Global Concern

Lisbeth Segerlund, Assistant Professor in International Relations, Stockholm University, Sweden

'Segerlund has written a theoretically sophisticated account of how civil society organizations created and diffused a norm of Corporate Social Responsibility (CSR). Focusing on high-profile advocacy campaigns as well as the response of the business community, the study provides an in-depth analysis of one of the most significant contemporary global norm cascades.' Hans Peter Schmitz, Syracuse University, USA 'A highly astute, revealing and readable analysis of the history, character, possibilities and limitations of the global movement for corporate social responsibility.' Jan Aart Scholte, University of Warwick and London School of Economics, UK 'Making Corporate Social Responsibility a Global Concern is a thorough account of the influence of globalisation on the development of CSR. ... This makes the book not only suitable for those developing a knowledge of CSR, but also provides insight as to the potential of CSR to mitigate against some of the ill-effects arising from the capitalist growth model.' Quality World 'Overall this is a very useful and helpful synthesis of available material leavened by some interview-derived insights. The manner in which the NCM has been mobilised to produce a synoptic account of the recent history of the CSR norm is well judged and as such it will be of some use to those researching the political economy of global corporations, and would be a useful addition to anyone's reading list whose teaching touches on CSR.' Political Studies Review

• Chapter 1 Introduction; Chapter 2 Norms, Globalization and Human Rights; Chapter 3 Emergence of Corporate Social Responsibility in the 1970s; Chapter 4 New Issues of Corporate Social Responsibility Introductionduced; Chapter 5 Development Towards ‘Norm Tipping’ and Activist Organizations; Chapter 6 Involvement by Business Initiative and Multi-stakeholder Organizations; Chapter 7 Norm Cascade of the 1990s: Mushrooming of Initiatives and the Targeting of Nike; Chapter 8 Continued Norm Cascade: Voluntary Standards, Accountability Through Law, and Good Practice and Partnership; Chapter 9 Incipient Norm Internalization and the Case for Norm Consolidation; Chapter 10 Summary and Concluding Discussion;