Marketing Heritage

Yorke M. Rowan is Visiting Professor at the University of Notre Dame and Research Associate with the Department of Anthropology, National Museum of Natural History, Smithsonian Institute. Uzi Baram is Associate Professor of Anthropology at the New College of Florida.

This book will rightly make you question the social forces at play in marketing heritage, the politics of of representation apparent in particular pasts, and the way sin which commodification affects your own views about what you see and reach about heritage sites.

• Chapter 1 Preface2 Section I: Introduction3 Chapter 1 "Archaeology after Nationalism: Globalization and the Consumption of the Past"4 Section II: The Legal and Historical Context for Marketing Heritage5 Chapter 2 "International Conventions and Cultural Heritage Protection"6 Chapter 3 "The Politics of Playing Fair, or, Who's Losing Their Marbles?"7 Chapter 4 "From Lord Elgin to James Henry Breasted: The Politics of the Past in the First Era of Globalization"8 Section III: Commodification of the Past9 Chapter 5 "Conflating Past and Present: Marketing Archaeological Tourism? Advertising and the Appropriation of Culture"10 Chapter 6 "Mementos of the Past: Material Culture of Tourism at Stonehenge and Avebury"11 Chapter 7 "Where are the Maya in Ancient Maya Archaeological Tourism? Advertising and the Appropriation of Culture"12 Section IV: Archaeology in the Global Age13 Chapter 8 "Archaeological Research and Cultural Heritage Management in Cambodia's Mekong Delta: The Search for the 'Cradle of Khmer Civilization'"14 Chapter 9 "Recovering the German Nation: Heritage Restoration and the Search for Unity"15 Chapter 10 "Deep Dirt: Messing up the Past at Colonial Williamsburg"16 Chapter 11 "Targeting Heritage: The Abuse of Symbolic Sites in Modern Conflicts"17 Section V: Representing the Past18 Chapter 12 "Tourism, the Ideology of Design and the Nationalized Past in Zippori/Sepphoris, an Israeli National Park"19 Chapter 13 "The Roads to Ruins: Accessing Islamic Heritage in Jordan"20 Chapter 14 "Re-Packaging the Pilgrimage: Visiting the Holy Land in Orlando"21 Section VI: Conclusions: Archaeologists and the Marketing of Heritage22 Chapter 15 "Is the medium the message? The art of interpreting archaeology in the U.S. National Parks"23 Chapter 16 "Engaging with Heritage Issues: The Role of the World Archaeological Congress"24 Chapter 17 "Making the Past Profitable in an Age of Globalization and National Ownership: contradictions and considerations"