Developing Questions for Focus Groups

Häftad, Engelska, 1997

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Beskrivning

Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.

Produktinformation

Utgivningsdatum:1997-09-10
Mått:177 x 254 x 8 mm
Vikt:260 g
Format:Häftad
Språk:Engelska
Serie:Focus Group Kit
Antal sidor:128
Upplaga:1
Förlag:SAGE Publications
ISBN:9780761908197

Utforska kategorier

Sociologi inom Samhälle och politik

Mer om författaren

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.

Innehållsförteckning

PART ONE: THINKING ABOUT QUESTIONSGuiding Principles of Asking QuestionsThe Topic Guide Versus the Questioning RouteHow and Where to BeginSequence for Developing QuestionsPART TWO: THE ART AND MECHANICS OF ASKING GOOD QUESTIONSCategories of QuestionsPhrasing the QuestionsSequencing the QuestionsProbes, Follow-Ups, and Unplanned QuestionsKnow the LimitsChanging QuestionsThe Importance of ConsistencyPilot Testing and Reviewing the PlanPART THREE: QUESTIONS THAT ENGAGE PARTICIPANTSListing, Rating, and Choosing QuestionsProjective QuestionsGroup Activities