Methods for Behavioral Research

Paul D. Cherulnik, Ph.D., has taught psychology at a number of colleges and universities for over 30 years. This is his third book. The others include a previous research methods book and a collection of case studies of the application of behavioral research in design fields such as architecture, interior design, and landscape architecture. He has also published over two dozen research papers, most dealing with relationships between physical appearance and social behavior. Recently, he has been developing and validating a scale that measures people’s beliefs about the Culture of Honor.

"The book idea is a very good one in my opinion, and much needed in the research methods area . . . very well organizaed, well-thought out, and well written. . . . The organization is easy to follow, the material presented in an interesting way, and the use of examples is excellent."

• An Overview of the Research ProcessFormulating the Research HypothesisSpecifying the Research Variables IOperational Definition and MeasurementSpecifying the Research Variables IIArtifacts and Construct ValidityArranging the Comparisons IAn Introduction to Research DesignArranging the Comparisons IIDesigns for Psychological ResearchArranging the Comparisons IIIEvaluating Research DesignsBuilding Models of Multiple Causes and EffectsCollecting the DataAnalyzing the DataThe Researcher′s Responsibilities as Scientist, Colleague and Citizen