Persuasion

Theory and Research

AvDaniel J. O'Keefe

Inbunden, Engelska, 2002

4 222 kr

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Beskrivning

If you're searching for a comprehensive text in persuasion theory and research, you can find no better resource than Persuasion. Written in an accessible style that assumes no special technical background in research methods, this volume offers a comprehensive and critical treatment of theory and research in persuasion. This new edition has the same clear, straightforward presentation and the same broad coverage as the First Edition, and has been thoroughly revised to reflect developments in persuasion studies. It includes new discussions of functional attitude approaches and of the theory of planned behavior, and updated treatments of familiar topics such as cognitive dissonance theory (e.g., recent research on hypocrisy induction), the elaboration likelihood model (e.g., the development of unimodel alternatives), and resistance to persuasion (e.g., studies of refusal-skill training programs).

New to the Second Edition

Provides a summary of relevant research literature in persuasion
Includes suggestions for how to avoid premature generalizations from limited research evidence
Presents detailed discussions on important theoretical and methodological questions

Produktinformation

Utgivningsdatum:2002-03-12
Mått:152 x 228 x 30 mm
Vikt:620 g
Format:Inbunden
Språk:Engelska
Antal sidor:384
Upplaga:2
Förlag:SAGE Publications
ISBN:9780761922001

Utforska kategorier

Referensverk och tvärvetenskap inom Samhälle och politik

Mer om författaren

Daniel J. O’Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois. He has received the National Communication Association’s Charles Woolbert Research Award, its Golden Anniversary Monograph Award, its Rhetorical and Communication Theory Division Distinguished Scholar Award, and its Health Communication Division Article of the Year Award, the International Communication Association’s Best Article Award and its Division 1 John E. Hunter Meta-Analysis Award, the International Society for the Study of Argumentation’s Distinguished Research Award, the American Forensic Association’s Daniel Rohrer Memorial Research Award, and teaching awards from Northwestern University, the University of Illinois, and the Central States Communication Association.

Recensioner i media

Good academic reference for communication research

Innehållsförteckning

Preface1. Persuasion, Attitudes, and Actions2. Functional Approaches to Attitude3. Belief-Based Models of Attitude4. Cognitive Dissonance Theory5. Theories of Behavioral Intention6. Elaboration Likelihood Model7. The Study of Persuasive Effects8. Source Factors9. Message Factors10. Receiver and Context FactorsReferencesAuthor IndexSubject IndexAbout the Author