Social Theory in the Real World

Steve joined Brighton from the University of Liverpool where he was part of the management group of Impacts 08, the research programme designed to assess the social, cultural and economic impacts of European Capital of Culture. Perhaps the most bizarre experience of his academic career was presenting the proposal for Impacts 08 to a panel chaired by Loyd Grossman.Steve previously worked at Northumbria University where he was Head of Research for the Centre for Cultural Policy and Management and where he conducted a large-scale research project into the impact of cultural investment on Newcastle Gateshead Quayside. Many years previously Steve undertook his PhD in the Behavioural Sciences Department at the University of Huddersfield in which he was concerned with the relationship between consumption and identity amongst young people.

• The `Reality′ of Social TheoryA Mass Society?A Post-Industrial Society?A Consumer Society?A Postmodern Society?A McDonaldized Society?A Risk Society?A Global Society?Theorizing for `Real′