Advertising, Society, and Consumer Culture

AvRoxanne Hovland,Joyce M. Wolburg

Häftad, Engelska, 2010

994 kr

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Beskrivning

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Produktinformation

Utgivningsdatum:2010-03-01
Mått:152 x 229 x 34 mm
Vikt:294 g
Format:Häftad
Språk:Engelska
Antal sidor:224
Förlag:Taylor & Francis Ltd
ISBN:9780765615473

Utforska kategorier

Medievetenskap inom Samhälle och politik

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Roxanne Hovland, Joyce M. Wolburg

Innehållsförteckning

Chapter 1 Advertising as an Institution of Consumer Culture; Chapter 2 Evolution of American Society; Chapter 3 Perspectives for Understanding Advertising; Chapter 4 The Behind-the-Scenes Power of Advertising; Chapter 5 Crossing International Borders; Chapter 6 Consumer Protection and Competition; Chapter 7 Doing the Right Thing When We Don’t Know What “Right” Is; Chapter 8 Concluding Comments on Advertising and Consumer Culture;

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