Häftad, Engelska, 2014
Advertising Account Planning
Planning and Managing an IMC Campaign
Av Donald Jugenheimer, Larry Kelley
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Beskrivning
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Produktinformation
- Utgivningsdatum: 2014-09-15
- Mått: 228 x 154 x 19 mm
- Vikt: 394 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 262
- Upplaga: 3
- Förlag: Taylor & Francis Ltd
- ISBN: 9780765640369
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