Advertising Account Planning
Planning and Managing an IMC Campaign
AvDonald Jugenheimer,Larry Kelley
Häftad, Engelska, 2014
1 085 kr
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Beskrivning
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
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