Donald Jugenheimer – författare
Visar alla böcker från författaren Donald Jugenheimer. Handla med fri frakt och snabb leverans.
5 produkter
Advertising Account Planning
Planning and Managing an IMC Campaign
Av Donald Jugenheimer, Larry Kelley
Häftad, 2014
1108 kr
Lägg i varukorg
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Advertising Account Planning
Planning and Managing Strategic Communication Campaigns
Av Donald Jugenheimer, Larry Kelley m. fl.
E-bok, 2023
950 kr
Lägg i varukorg
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case …
Advertising Account Planning
Planning and Managing Strategic Communication Campaigns
Av Donald Jugenheimer, Larry Kelley m. fl.
E-bok, 2023
981 kr
Lägg i varukorg
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case …
Advertising Account Planning
Planning and Managing Strategic Communication Campaigns
Av Sarah Turnbull, Larry Kelley m. fl.
Häftad, 2023
832 kr
Lägg i varukorg
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include:Fresh professional examples and mini-case …
Advertising Account Planning
Planning and Managing Strategic Communication Campaigns
Av Sarah Turnbull, Larry Kelley m. fl.
Inbunden, 2023
2857 kr
Lägg i varukorg
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include:Fresh professional examples and mini-case …
