Keith M. Johnston is a lecturer of film and television studies at the University of East Anglia. His work on film marketing has been published in Film International, Convergence and Journal of Popular Film and Television.

“an intriguing read...highly recommended”—Midwest Book Review; “an interesting take on an often overlooked aspect of motion pictures”—Communication Booknotes Quarterly.

• Table of ContentsAcknowledgments      Introduction      1. “Something BIG Is Coming!”      2. The Rival Screen      3. Technology and Genre      4. The Mobile Trailer      Conclusion      Appendix I. Interview with Bill Seymour      Appendix II. Interview with John Sittig      Appendix III. Interview with Paul N. Lazarus      Appendix IV. Interview with Simon Ashberry      Chapter Notes      Trailer-ography      Bibliography      Index

Keith M. Johnston is a lecturer of film and television studies at the University of East Anglia. His work on film marketing has been published in Film International, Convergence and Journal of Popular Film and Television.

“an intriguing read...highly recommended”—Midwest Book Review; “an interesting take on an often overlooked aspect of motion pictures”—Communication Booknotes Quarterly.

• Table of ContentsAcknowledgments      Introduction      1. “Something BIG Is Coming!”      2. The Rival Screen      3. Technology and Genre      4. The Mobile Trailer      Conclusion      Appendix I. Interview with Bill Seymour      Appendix II. Interview with John Sittig      Appendix III. Interview with Paul N. Lazarus      Appendix IV. Interview with Simon Ashberry      Chapter Notes      Trailer-ography      Bibliography      Index

Keith M. Johnston is a lecturer of film and television studies at the University of East Anglia. His work on film marketing has been published in Film International, Convergence and Journal of Popular Film and Television.

“an intriguing read...highly recommended”—Midwest Book Review; “an interesting take on an often overlooked aspect of motion pictures”—Communication Booknotes Quarterly.

• Table of ContentsAcknowledgments      Introduction      1. “Something BIG Is Coming!”      2. The Rival Screen      3. Technology and Genre      4. The Mobile Trailer      Conclusion      Appendix I. Interview with Bill Seymour      Appendix II. Interview with John Sittig      Appendix III. Interview with Paul N. Lazarus      Appendix IV. Interview with Simon Ashberry      Chapter Notes      Trailer-ography      Bibliography      Index