Coming Soon

Film Trailers and the Selling of Hollywood Technology

Häftad, Engelska, 2009

486 kr

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Beskrivning

The audience's first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era.

Produktinformation

Utgivningsdatum:2009-07-15
Mått:152 x 229 x 12 mm
Vikt:313 g
Format:Häftad
Språk:Engelska
Antal sidor:228
Förlag:McFarland & Co Inc
ISBN:9780786444328

Utforska kategorier

Film inom Kultur

Mer om författaren

Keith M. Johnston is a lecturer of film and television studies at the University of East Anglia. His work on film marketing has been published in Film International, Convergence and Journal of Popular Film and Television.

Recensioner i media

“an intriguing read...highly recommended”—Midwest Book Review; “an interesting take on an often overlooked aspect of motion pictures”—Communication Booknotes Quarterly.

Innehållsförteckning

Table of ContentsAcknowledgments Introduction 1. “Something BIG Is Coming!” 2. The Rival Screen 3. Technology and Genre 4. The Mobile Trailer Conclusion Appendix I. Interview with Bill Seymour Appendix II. Interview with John Sittig Appendix III. Interview with Paul N. Lazarus Appendix IV. Interview with Simon Ashberry Chapter Notes Trailer-ography Bibliography Index