Bokus
John R. Harbison, Peter Pekar Jr. - Smart Alliances, Häftad

Häftad, Engelska, 1998

Smart Alliances

A Practical Guide to Repeatable Success

Av John R. Harbison, Peter Pekar Jr.

Del 2 i serien J-B BAH Strategy & Business Series

305 kr

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Beskrivning
8 steps to successful strategic alliances--from the experts at Booz Allen & Hamilton Turn to any business section in any newspaper today and you?ll find no shortage of stories about high-profile international strategic alliances. Many are success stories. The majority, however, are not. Now, you can learn what separates the successes -- like those of Corning, Mazda, and Oracle -- from the failures. In Smart Alliances, the two senior consultants who made Booz-Allen & Hamilton the foremost authority on alliance strategy present eight practical steps any company can take to adopt the best practices of today?s alliance leaders and turn them to their own competitive advantage. A Strategy & Business Book For more information on the fast growing and challenging world of Strategic Alliances, click here to visit the smartalliances.com website.
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JOHN R. HARBISON is vice president of Booz Allen & Hamilton and leads the firm's strategic alliances practice. PETER PEKAR is a senior adviser to Booz Allen & Hamilton on intellectual capital and a visiting associate professor at the London School of Business, where he teaches a course on strategic alliances for senior executives.

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"An extraordinarily practical guide to making alliances work. Highly recommended to anyone at the sharp end of a strategic alliance." -Gary Hamel, associate professor, London Business School, and coauthor, Competing for the Future "Harbison and Pekar bring substance and depth to a topic that has all too often been discussed in mere platitudes. Their advice on how to manage cross-border alliances in a rapidly changing global economy is essential reading." -John A. Quelch, Sebastian S. Kreske Professor of Marketing, Harvard University "As the president of an association that endeavors to provide our membership with practical guidelines for alliances, I found this book to be one of the best guides on the subject-clearly pointing out the successful as well as the unsuccessful routes to higher return on equity through alliances." -Charles H. Conner, president, Association for Corporate Growth "John Harbison and Peter Pekar have assembled a decade of their writings and consulting experience on alliances into a fascinating manual. Direct and comprehensive, their book represents an unusual combination of thoughtful analysis and pragmatic advice." -Bruce Kogut, Dr. Felix Zandman Professor of International Management, Wharton School, University of Pennsylvania

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