ROBERT E. QUINN is the M. E. Tracy Distinguished Professor of Organizational Behavior and Human Resource Management at the University of Michigan Business School and the author of Deep Change (Jossey-Bass, 1996).

"Quinn's book is one of the most significant books on personal and organizational transformation I have read in some time. Why? Because it is totally original, powerful, written with almost absurd lucidity, and transports you from muscular theory to a theory of action. A unique and seminal contribution." --Warren Bennis, professor, University of Southern California, and co-author, Co-Leaders and Organizing Genius "With humility and a heart so clear that his inspiring message can be internalized, Robert Quinn has written the decade's finest book on change management. It calls you and me-as ordinary people-to embrace greatness. It asks us to be fully alive. It brings us, simultaneously, to our knees and then to our profound power to change the world." --David L. Cooperrider, professor, Case Western Reserve University, and author, Appreciative Inquiry: A Positive Revolution in Change "Bold and brilliant, this book is a masterpiece for anyone who truly wants to achieve extraordinary results in their life. It dispels the traditional myths of leadership and reveals the truth about making a difference in this world." --Richard J. DeVries, community president, Citizens Bank "This is a remarkable book. Faithful to its audacious title, it explores both 'change' and 'the world' in ways that engage us on every level of our lives." --Parker J. Palmer, author Let Your Life Speak and The Courage to Teach

• Preface\x09 The Author1. An Invitation to Transformation2. Envision the Productive Community3. First Look Within4. Embrace the Hypocritical Self5. Transcend Fear6. Embody a Vision of the Common Good7. Disturb the System8. Surrender to the Emergent Process9. Entice Through Moral Power