Breakthrough Thinking for Nonprofit Organizations

Bernard Ross is a director of The Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization. He has worked in nonprofit management for twenty years and has tested his methods with organizations such as Greenpeace, Save the Children, the Red Cross, and others.Clare Segal is a director of The Management Centre. She works extensively with organizations in Europe and the United States on marketing, coaching, and communication skills.

"With refreshing insight, they provide specific steps andactivities to help your company think truly outside the box."(Stage Directions Magazine, April 2003)"Ross and Segal provide case studies from a range of countries andsettings. What's inspiring and useful is the way they make theseexamples of creativity and imagination relevant and useful to you."¾Jennie Thompson, international consultant and former boardchair, Resource Alliance, Washington, D.C."Fundraisers at every level will find Bernard Ross and ClareSegal's ideas on how to improve their fundraising exciting andstimulating."-- Cathlene Williams, Ph.D., senior director, education andresearch programme, Assiociation of Fundraising Professionals "As head of the private sector and public affairs service of amajor U.N. organization, I need to constantly look for newmanagement and fundraising ideas on how to tackle the majorchallenges we face to alleviate the suffering of the refugees wecare for. This book is full of outstanding ideas on how to improveour day-to-day performance. I have only one piece of advice togive: Do not go to bed tonight without having read this exceptionalbook!"-- Pierre Bernard Le Bas, director of the private sector& public affairs service, UNHCR

• Tables, Figures, and Exhibits. Preface. Acknowledgments. The Authors. Introduction: The Change Environment: Why GoodIsn t Good EnoughAnymore. 1. Where Are You Starting Your Breakthrough From?StrategicDecisions-Simple Choices. 2. Second Wave Thinking: Moving Toward RadicallyDifferentPerformance. 3. Setting Breakthrough Goals: Moving Beyond StretchGoals. 4. Unlocking Potential: The Strategic Role of CreativityandInnovation. 5. Releasing Creativity: Unleashing the Power ofYourIntelligence. 6. Creating a Smart Organization: How to Help YourOrganizationLearn. 7. Mapping the Possibilities: Organizing Your Thinkingfor theHigh-Payoff Idea. 8. Balancing Creativity and Innovation:How You Can Get to theBreakthrough. 9. Challenging Mind-Sets: Getting Rid of theCreativity andInnovation Killers. 10. Driving the Change: What You Can Do to EnsureYour BreakthroughStays on Course. 11. Working in the Breakthrough Organization:How to Change the WayYou Work to Prepare forBreakthrough. Conclusion. Select Breakthrough Thinking Booklist. References. Index.