Consumer Behavior in Travel and Tourism

Kaye Sung Chon, Abraham Pizam, Yoel Mansfield

• Contents* About the Editors* Contributors* Introduction* Part I: Overview* Chapter 1. Consumer Behavior Related to Tourism* Learning Objectives* Motivation of Tourists* Typologies of Tourists* Destination Choice* Models of Consumer Behavior in Tourism* The Nonuser* Summary and Conclusions* Concept Definitions* Review Questions* Part II: Destination Selection and Product Choice* Chapter 2. Estimating What Affects Tourist Destination Choice* Learning Objectives* Introduction* Theoretical Background of Discrete Choice Experiments* A Model of Choices of Hypothetical Destinations on Five Caribbean Islands* A Discrete Choice Experiment on Remote Fly-In Recreational Angling in Northern Ontario* Summary and Conclusions* concept Definitions* Review Questions* Chapter 3. Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach* Learning Objectives* Introduction* Means-End Theory* General Methodology for Assessing Means-End Relationships* Study Objectives and Methodology* Analysis and Results* Implications for Leisure and Destination Research* Concept Definitions* Review Questions* Optional Project: Measuring Means-End Chains* Chapter 4. The Roles of Image and Perceived Constraints at Different Stages in the Tourist's Destination Decision Process* Learning Objectives* Introduction* The Structure of Destination Choice Sets* Study Hypotheses* Data Collection* Operationalizing facilitators and Inhibitors* Results* Concluding comments* Concept Definitions* Review Questions* Chapter 5. Tourists' Decision-Making and Behavior Processes* Learning Objectives* Introduction* Major Aspects of Tourists' Decision-Making and Behavior Processes* The Need for Relativism: Competing Paradigms in the Social Sciences and in Decision Theory* The Positivist View: The Rational Tourist* The Interpretivist View: The Other Aspect of the Tourist* Summary and conclusions* Concept Definitions* Review Questions* Chapter 6. Family Decision Making and Tourism Behaviors and Attitudes* Learning Objectives* Introduction* Data and Method* Findings* Marketing Implications* Recommendations for Future Research* Concept Definitions* Review Questions* Chapter 7. Consumer Decision Making and Prepurchase Information Search* Learning Objectives* Marketing Communications in the Travel and Tourism Industry* The Nature of Prepurchase Information Search* Types of Information Sought* Amounts and Sources of External Information Search* Determinants of Information Search* Purchase Involvement and Information Search* Strategic Implications* Concept Definitions* Review Questions* Chapter 8. Consumer Choice in Context: The Decoy Effect in Travel and Tourism* Learning Objectives* Introduction* Purpose of the Study* Methodology* Findings* Implications* Limitations* Conclusions* Concept Definitions* Review Questions* Chapter 9. Package Tourism and Customer Loyalties* Learning Objectives* Chapter Aim and Structure* Package Tourism* Travel Experiences and Loyalties* Descriptors of Package Tourism Loyalties* Summary and Conclusions* Concept Definitions* Review Questions* Part III: Perceptions, Expectations, and Satisfaction* Chapter 10. Destination Image and Its Modification After Travel: An Empirical Study on Turkey* Learning Objectives* Destination Image* Image and Marketing* An Empirical Study of the Image Change Induced by Actual Experience of Turkey* Conclusions* Concept Definitions* Review Questions* Chapter 11. Valuing Changes to Scenic Byways* Learning Objectives* Introduction* Economics of Travel Choice Behavior* Sur