Internal Marketing (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
176
Utgivningsdatum
1996-02-07
Förlag
Taylor & Francis Inc
Dimensioner
225 x 160 x 15 mm
Vikt
440 g
ISBN
9780789060051

Internal Marketing

Your Company's Next Stage of Growth

av William Winston, Dennis J Cahill
Inbunden,  Engelska, 1996-02-07
2109
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In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore business by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.

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