Paul Grushkin, a noted rock-music historian, has been collecting concert posters since 1969. His other books include The Art of Modern Rock and Rockin' Down the Highway: The Cars and People That Made Rock Roll.

"Fascinating and accessible ... useful for both the scholar and the fan" --New York Times "A literate, loving look at the poster's evolution" --Chicago Tribune "It flat-out rocks." --Newsweek "Widely considered the genre's original bible." --San Francisco Chronicle "[This] exhaustively researched compilation brings together more than thirty years' worth of the best and brightest rock posters and art work." --Rolling Stone "There really wasn't such a thing as a rock poster expert until Paul Grushkin established himself as one with his stellar ... Art of Rock" --CMJ New Music Monthly "Rock 'n' roll is here to stay, and the old posters advertising live shows seem to be sticking around too." --The Wall Street Journal

• Introduction 7 1. Roots 11 2. The Psychedelic Years in San Francisco 53 3. The Psychedelic Years in Southern California and the Rest of the World 161 4. The Mainstream 215 5. The New Music 295 Appendix: The Poster Shops 347

Paul Grushkin, a noted rock-music historian, has been collecting concert posters since 1969. His other books include The Art of Modern Rock and Rockin' Down the Highway: The Cars and People That Made Rock Roll.

"Fascinating and accessible ... useful for both the scholar and the fan" --New York Times "A literate, loving look at the poster's evolution" --Chicago Tribune "It flat-out rocks." --Newsweek "Widely considered the genre's original bible." --San Francisco Chronicle "[This] exhaustively researched compilation brings together more than thirty years' worth of the best and brightest rock posters and art work." --Rolling Stone "There really wasn't such a thing as a rock poster expert until Paul Grushkin established himself as one with his stellar ... Art of Rock" --CMJ New Music Monthly "Rock 'n' roll is here to stay, and the old posters advertising live shows seem to be sticking around too." --The Wall Street Journal

• Introduction 7 1. Roots 11 2. The Psychedelic Years in San Francisco 53 3. The Psychedelic Years in Southern California and the Rest of the World 161 4. The Mainstream 215 5. The New Music 295 Appendix: The Poster Shops 347