Stephen Ray Flora is Professor of Psychology at Youngstown State University and is the author of the CHOICE Outstanding Academic Title The Power of Reinforcement, also published by SUNY Press.

"…a short, simple, and passionate book … it would be little short of tragic if readers did not take Flora seriously." — Psychological Record"…this book is a useful corrective to the current state of overdiagnosis and overmedication." — CHOICE"…Flora has done an excellent job in exposing the deficits in the drug therapy model as the treatment of choice for all mental 'disorders.' His book would be the perfect read for a college student, policymakers, and consumers, for it provides a vast amount of research supporting behavioral therapy and indicating the flaws of drug therapy." — International Journal of Behavioral Consultation and Therapy"I like the author's obvious deep-seated concern about the book's topic and the enthusiasm with which he addresses it. He explains why the behavioral approach is more effective than drugs, and how it importantly differs from the drug approach. I hope this book will be widely read. Our society needs it." — P. A. Lamal, editor of Cultural Contingencies: Behavior Analytic Perspectives on Cultural Practices"This topic is an important one that has implications for the treatment of many children and adolescents. I like the author's passion for the subject matter; he clearly wants to make a point. He has certainly 'done his homework.'" — David Reitman, coeditor of Practitioner's Guide to Empirically Based Measures of School Behavior

• 1. Introduction: The Drug Deception2. The Behavioral Balance3. Eating Disorders: Anorexia, Bulimia, Binge Eating, and Obesity4. Specific Phobias5. OCD: Obsessive-Compulsive Behavioral Problems6. ADD and ADHD 7. Depression8. Schizophrenia9. Health Concerns, Head to Toe10. ConclusionReferencesName IndexSubject Index