Gregory L. Ulmer is professor of English at the University of Florida, Gainesville. He is the author of Applied Grammatology.

Here is offered a scheme for creating multileveled texts that are both creative and critical and infinitely generative, and that invite readers to connect electronic media to the unconscious. Most readers will not fail to appreciate the wit of the exposition and the clarity of the creative method... [A] stunning performance. -- Tom Conley Philosophy and Literature