Karl Erik Rosengren is Professor of Media and Communication Studies at University of Lund, Sweden.

This is one of the few books in cultural studies which tries to intergrate analysis of texts with contexts (i.e. representation, the production of representation and political economy)′ - Critical Arts`An impressively clear and thoughtful introduction to communication science. Uniquely, this outlines the core integrating concepts of an emergent discipline, spanning interpersonal, group, organisational, mass-societal, and international levels of communication. This is an indispensable text for communication students′ - Jay G Blumler, Emeritus Professor, The University of Leeds

• PART ONE: INTRODUCTIONCommunicationElusive Phenomenon, Emergent DisciplinePART TWO: FORMS AND FUNCTIONS OF COMMUNICATIONForms and Levels of CommunicationSome Elementary DistinctionsCulture and Society, Media and CommunicationPART THREE: LEVELS OF COMMUNICATIONIndividual CommunicationIntrapersonal, Interpersonal and Group CommunicationOrganizational CommunicationSocietal Communication, Mass CommunicationInternational and Intercultural CommunicationPART FOUR: THE FUTURE OF COMMUNICATIONThe Future of Communication and Communication Research