Culture and Commerce of Publishing in the 21st Century

Albert N. Greco is Professor of Marketing at Fordham University's Graduate School of Business Education, specializing in the book publishing industry. Clara E. Rodriguez is Professor of Sociology at Fordham University. Robert M. Wharton is Professor and Chair of the Management Systems Area at Fordham University's Graduate School of Business Administration.

"Publishing has always played a substantive role in the dissemination of information. Thanks to The Culture and Commerce of Publishing in the 21st Century, we finally have a valuable introduction to the U.S. book publishing industry in our contemporary times. Greco has a reputation for raising tough questions and then carefully analyzing an enormous amount of data to clearly answer those questions. This book will not disappoint; it's an impressive achievement, and even with my 30 years in the industry, I learned a great deal."—Tom Radko, Editor, Journal of Scholarly Publishing "This book is a great resource for anyone trying to understand how the book industry works."—Jim Milliot, Director of Business and News, Publishers Weekly "This thorough and engrossing book explains everything about the book business in a way that will satisfy "insiders" and "civilians" alike. Greco, Rodríguez, and Wharton explain how corporate takeovers, changing habits, and a "bottom-line" mentality have influenced the way we make books—and buy them. Comprehensive and full of facts, The Culture and Commerce of Publishing in the 21st Century examines the power of publishing, and does its math. Anybody who has ever bought a book should now buy this one."—Sara Nelson, Editor-in-Chief, Publishers Weekly

• THE CULTURE AND COMMERCE OF PUBLISHING IN THE 21ST CENTURY TABLE OF CONTENTS ALBERT N. GRECO PROFESSOR OF MARKETING FORDHAM UNIVERSITY GRADUATE SCHOOL OF BUSINESS ADMINISTRATION CLARA E. RODRIGUEZ PROFESSOR OF SOCIOLOGY FORDHAM UNIVERSITY GRADUATE SCHOOL OF ARTS AND SCIENCES ROBERT M. WHARTON PROFESSOR OF MANAGEMENT SYSTEMS FORDHAM UNIVERSITY GRADUATE SCHOOL OF BUSINESS ADMINISTRATION Please contact: Albert N. Greco 183 South Queen Street Bergenfield, New Jersey 07621-2636 201-439-1839 angreco@aol.com FAX 201-384-7585 JANUARY 3, 2006 The Culture and Commerce of Publishing in the 21st Century TABLE OF CONTENTS TOC [2 typed page] INTRODUCTION [4 typed pages] PART I: GENERAL INTRODUCTION TO THE U.S. BOOK PUBLISHING INDUSTRY IN THE 21ST CENTURY Chapter 1:Changes in the Book Publishing Industry 1945-2005 [77 pages] Chapter 2:Commercial and Scholarly Book Publishing [99 typed pages] Chapter 3:Organizational Choice in the U.S. Book Publishing Industry: Strategies for Domestic and Global Competitiveness [61 typed pages] Chapter 4:The Economics of Publishing and the Impact of Technology on Book Publishing [91 typed pages] Part II: PEOPLE IN BOOK PUBLISHING Chapter 5:Changing Demographics, producers, and Consumers in Book Publishing [32 typed pages] Chapter 6:People in Book Publishing: "I'm Glad I'm Not An Author" [42 pages] Part III: CHALLENGES CONFRONTING THE BOOK PUBLISHING IN THE 21st CENTURY Chapter 7: The Major Challenges Confronting Book Publishers and Authors [34 typed pages] BIBLIOGRAPHY [66 typed pages] INDEX [TBA typed pages]