Emerging Perspectives in Health Communication

Heather M. Zoller (Ph.D., Purdue University) is an Associate Professor in the Department of Communication at the University of Cincinnati. Her research in health and organizational communication focuses on the politics of public health, including corporate issue management and occupational health, community organizing/public participation, and health activism. Mohan J. Dutta (Ph.D. University of Minnesota) is associate professor of health communication, public relations and mass media and Director of Graduate Studies in the Department of Communication at Purdue University. Professor Dutta is the 2006 Lewis Donohew Outstanding Scholar in Health Communication and has received multiple research and teaching awards for his scholarly contributions. His research in health communication focuses on the culture-centered approach to health communication, politics of resistance in health, subaltern studies and postcolonial theories, and performance-based strategies of social change.

Emerging Perspectives in Health Communication: Meaning, Culture, and Power is an excellent scholarly text that applies a variety of interpretive, critical, and cultural approaches to community, national, and international health issues. The book is theoretically grounded, applies multiple interpretive approaches, includes research from academic scholars and practitioners, and addresses timely health issues within the context of our global community. The result is a richness and depth of understanding how the interaction of meaning, culture, and power are critical to appreciating the complexities of health communication in the 21st century.Eileen Berlin Ray, Cleveland State UniversityWith this volume Zoller and Dutta make a significant contribution to the increasing centralization of interpretive, critical and cultural perspectives in health communication scholarship. Featuring the work of both established and emerging scholars from several disciplines, the book provides an excellent overview of the richness and variety of the communities, health issues, theories, and methods these scholars engage in their efforts to understand the complexities of the relationships among health, meaning, culture, and power. This book belongs in the library of anyone who has a commitment to challenging the status quo, to embracing culture, and to conducting scholarship differently. Leigh Arden Ford, School of Communication, Western Michigan University

• Part I: Overview of Interpretive, Critical and Cultural Approaches to Health CommunicationMohan J. Dutta and Heather M. ZollerChapter 1: Theoretical and methodological issuesPart II. Popular Discourse and Constructions of Health and HEALINGMohan J. Dutta and Heather M. ZollerIntroduction Cecilia Bosticco and Teresa L. Thompson:Chapter 2: Let Me Tell You a Story: Narratives and Narration in Health and IllnessEmily T. Cripe: Chapter 3: Supporting Breastfeeding (?): Nursing Mothers’ Resistance to and Accommodation of Medical and Social DiscoursesPatricia Geist-Martin, Barbara Sharf, and Natalie Jeha: Chapter 4: "Communicating Healing Holistically" Deborah Lupton: Chapter 5: 'You Feel so Responsible: Australian Mothers’ Concepts and Experiences Related to Promoting the Health and Development of Their Young Children Srinivas R. Melkote, Pradeep Krishnatray, and Sangeeta Krishnatray: Chapter 6: Destigmatizing Leprosy: Implications for Communication Theory and PracticePart III. Culturally Based Health PromotionMohan J. Dutta and Heather M. ZollerIntroductionSusan Auger and Mary E. DeCoster, and Melida Colindres: Chapter 7: Teach with Stories: Using Photonovels for Prenatal Education among Latino WomenVirginia M. McDermott, John G. Oetzel, and Kalvin White: Chapter 8: Ethical Paradoxes in Community-Based Participatory ResearchMelinda M. Villagran, Dorothy Collins, and Sara Garcia: Chapter 9: Voces de Las Colonias: Dialectical Tensions about Control and Cultural Identification in Latinas’ Communication about Cancer Ariana Ochoa Camacho, Gust A. Yep, Prado Y. Gomez, and Elissa Velez:Chapter 10: "El Poder y La Fuerza de la Pasión": Towards a Model of HIV/AIDS Education and Service Delivery From the "Bottom-Up"Mohan Dutta and Iccha Basnyat Chapter 11: Interrogating the Radio Communication Project in Nepal: The Participatory Framing of ColonizationPart IV. Medical Communication Heather M. Zoller and Mohan J. DuttaIntroductionAlexandra Murphy, Eric Eisenberg, Robert Wears, and Shawna J. Perry:Chapter 12: Streams of action: Power, Authority, and Deference in Emergency Medicine Laura L. Ellingson: Chapter 13: Changing Realities and Entrenched Norms in Dialysis: A Case Study of Power, Knowledge, and Communication in Health Care DeliveryLynn M. Harter, Karen Deardorff, Pamela Kenniston, Heather Carmack, Elizabeth Rattine-Flaherty:Chapter 14: Changing Lanes and Changing Lives: The Shifting Scenes and Continuity of Care of a Mobile Health ClinicAshli Quesinberry Stokes: Chapter 15: The Paradox of Pharmaceutical Empowerment: Healthology and Online Health Public RelationsPart IV. Communication & Health PolicyHeather M. Zoller and Mohan J. DuttaIntroductionCharles Conrad and Denise Jodlowski: Chapter 16: Dealing Drugs on the Border: Power and Policy in Pharmaceutical Reimportation Debates Heather Zoller: Chapter 17: Technologies of Neoliberal Governmentality: The Discursive Influence of Global Economic Policies on Public HealthRebecca DeSouza, Ambar Basu, Induk Kim, Iccha Basnyat, Mohan J. Dutta:Chapter 18: The Paradox of "Fair Trade": The Influence of Neoliberal Trade Agreements on Food Security and HealthRulon Wood, Damon M. Hall, and Marouf Hasian, Jr.:Chapter 19: Globalization, Social Justice Movements, and the Human Genome Diversity DebatesPart V. AFTERWARDHeather M. Zoller and Mohan J. DuttaEmerging Agendas in Theory, Research, and Practice and the Challenge of Multiple Perspectives