Häftad, Engelska, 2002

Marketing to Libraries for the New Millennium

Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends

Av Hendrik Edelman, Robert P. Holley

Del 11 i serien ALCTS Papers on Library Technical Services and Collections

904 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Beskrivning

Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.'

Produktinformation

Utgivningsdatum: 2002-06-10
Mått: 151 x 229 x 17 mm
Vikt: 331 g
Format: Häftad
Språk: Engelska
Serie: ALCTS Papers on Library Technical Services and Collections
Antal sidor: 216
Förlag: Scarecrow Press
ISBN: 9780810842717

Utforska kategorier

Referensverk och tvärvetenskap

Mer om författaren

Hendrik Edelman recently retired from the faculty of the Department of Library and Information Science at Rutgers University after forty years in the international book trade, academic librarianship, and library education. He expects to continue his many consulting, research, and teaching activities.Robert P. Holley is a Professor of Library and Information Science, Library and Information Science Program at Wayne State University.

Recensioner i media

An interesting snapshot of the library market from several viewpoints.

Betyg & recensioner

0 recensioner

Inga recensioner tillgängliga.