Pricing in Business

AvDouglas Hague

Inbunden, Engelska, 2018

Del i serien Routledge Library Editions: Industrial Economics

2 163 kr

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568 kr

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Beskrivning

This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.

Produktinformation

Utgivningsdatum:2018-01-17
Mått:156 x 234 x 24 mm
Vikt:790 g
Format:Inbunden
Språk:Engelska
Serie:Routledge Library Editions: Industrial Economics
Antal sidor:338
Förlag:Taylor & Francis Inc
ISBN:9780815370307

Utforska kategorier

Mikroekonomi inom Ekonomi och Ledarskap
Företagsekonomi inom Ekonomi och Ledarskap

Recensioner i media

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Innehållsförteckning

1. What the Book is About 2. The Check List Analysed 3. The Pricing Check List 4. The Firm’s Objectives 5. Pricing Objectives 6. Some Conclusions About Objectives 7. External Information For Pricing Decisions 8. Internal Information Required For Pricing Objectives 9. The Pricing Decision 10. The Pricing Decisions 11. Conclusions 12. Recommendations

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