Cinzia Bottini received her Ph.D. from the School of Art, Design and Media at Nanyang Technological University in Singapore (2016). She graduated in Philosophy (2004) and earned a Master degree in Philosophical Studies with an emphasis on fine art and cinema from the University of Milan (2010). She has worked as a journalist for radio, magazine and television, and she has written about the history and theory of animation for the following journals and book: ITINERA – Rivista di Filosofia e di Teoria delle Arti; Animation – A World History by Giannalberto Bendazzi; Animation Studies Online Journal; Cabiria – Studi di Cinema; and The International Journal of Visual Design (co-author).

• Preface. Introduction. UPA Within the Historical and Cultural Framework of Cold War America. The UPA Production System. The Birth of Style: Modern Art, Graphics Design, Advertising and Animation in the '30s and '50s. UPA Films as Simplified Visual Language in Animation. The UPA Formula. Conclusion. Appendix.

Cinzia Bottini received her Ph.D. from the School of Art, Design and Media at Nanyang Technological University in Singapore (2016). She graduated in Philosophy (2004) and earned a Master degree in Philosophical Studies with an emphasis on fine art and cinema from the University of Milan (2010). She has worked as a journalist for radio, magazine and television, and she has written about the history and theory of animation for the following journals and book: ITINERA – Rivista di Filosofia e di Teoria delle Arti; Animation – A World History by Giannalberto Bendazzi; Animation Studies Online Journal; Cabiria – Studi di Cinema; and The International Journal of Visual Design (co-author).

• Preface. Introduction. UPA Within the Historical and Cultural Framework of Cold War America. The UPA Production System. The Birth of Style: Modern Art, Graphics Design, Advertising and Animation in the '30s and '50s. UPA Films as Simplified Visual Language in Animation. The UPA Formula. Conclusion. Appendix.