Is Military Advertising Effective? (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
96
Utgivningsdatum
2004-01-01
Upplaga
New
Förlag
RAND
Medarbetare
Garber, Steven
Illustrationer
Illustrations
Dimensioner
226 x 156 x 7 mm
Vikt
168 g
Antal komponenter
1
ISBN
9780833033413

Is Military Advertising Effective?

An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

Häftad,  Engelska, 2004-01-01
206
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The Defense Department has been spending over USD100 million annually on recruiting advertising. Previous econometric studies of military advertising 1s effects have relied on data from time periods Unlike today 1s and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising 1s effectiveness and illustrates them using early 1980s and mid-1990s data.

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