Web Survey Methodology

AvMario Callegaro,Katja Lozar Manfreda

Inbunden, Engelska, 2015

Del i serien Research Methods for Social Scientists

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Häftad

1 352 kr

Beskrivning

Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence.

The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

Produktinformation

Utgivningsdatum:2015-05-21
Mått:170 x 242 x 25 mm
Vikt:760 g
Format:Inbunden
Språk:Engelska
Serie:Research Methods for Social Scientists
Antal sidor:344
Upplaga:1
Förlag:SAGE Publications
ISBN:9780857028600

Utforska kategorier

Sociologi inom Samhälle och politik

Recensioner i media

This is an excellent, academic standard, book that every serious market researcher should own and consult. The authors have compiled an immense amount of useful and well-referenced information about every aspect of web surveys, creating an invaluable resource.

Innehållsförteckning

Chapter 1: Survey research and web surveysDefinition and typologyWeb survey processEvolution of web surveys, applications and related practicesChapter 2: Pre-fieldingMode elaborationSamplingQuestionnaire preparationTechnical preparationsNonresponse strategyGeneral managementChapter 3: FieldingRecruitingMeasurementProcessing and monitoringChapter 4: Post-fieldingData preparationPreliminary resultsData exporting and documentationChapter 5: Selected topics in web survey implementationSmartphones, tablets and other devicesOnline panelsWeb survey softwareChapter 6: Broader context of web surveysBroader methodological contextWeb surveys within the project management frameworkThe web survey professionWeb survey bibliographyChapter 7: Future of web surveysGeneral technological developmentsWeb survey softwareMethodologyBroader business and societal issuesChapter 8: Conclusions