Entrepreneur

Lucy Tobin is a newspaper business journalist and writes a weekly feature on entrepreneurs in the Evening Standard. She has commentated on entrepreneurship in Britain on TV including BBC News, Show me the Money and on radio including BBC Radio 5 Live and Talk Sport. She has also done several TV appearances on BBC Breakfast.Since graduating with a First from Oxford in 2008, she’s held full-time journalistic positions at The Times, The Evening Standard (where she currently works) and The Daily Express, and has written 500+ articles for other newspapers including The Guardian, Independent, Sunday Times Magazine, Daily Telegraph, Boston Globe, Toronto Star, plus magazines like Prima, The Lady and Grazia.She is the author of two previous books, Pimp Your Vocab (Portico, 2009) – a parent's guide to the slang words kids don't want you to know – and A Guide to Uni Life (Trotman, 2009) –a student's guide to university. She marketed both these books with lead-length articles in The Guardian, Sunday Times, Evening Standard, and other articles in the Daily Mail, The Sun, and Independent. She also had tag-lines referencing the books in articles in Grazia and talked about them in TV appearances on BBC Breakfast, a vast number of BBC local radio stations, LBC radio, plus foreign radio stations in the US, South Africa and Spain.

"A book that is a cut above the usual business tracts, thanks in large part to Tobin's experience in the field, knack for bringing out the best in her interviewees, and superior writing skills." (Talk Business Magazine, June 2012) "For any budding entrepreneur who wants to learn from those that have been there, done that, and got the successful web business." (Seven Hills, 26th April 2012) "An inspirational offering into the UK's best and brightest in the world of online." (Entrepreneur Country, March 2012)

• Acknowledgements viiAbout the Author ixIntroduction 1Part One: The Story Behind 91. Wonga 112. Moonpig 213. Mumsnet 294. JustGiving 375. Zoopla 476. GoCompare 557. Groupon / MyCityDeal 638. SpareRoom 719. Made.com 8110. Moo.com 8911. Enternships 97Part Two: Advice 10512. The Lightbulb Moment 10713. The Idea: Checking it Out 11314. Setting up a Business 12115. Creating a Website 15116. Getting Your Site Known: Marketing 17517. Expansion and Exit 189Resources 197