Rob Gray has been a journalist since 1988. His work has appeared in a wide variety of publications, from newspapers such as the Financial Times and the Guardian through to business titles including HR Magazine, the Marketer, Campaign, Broadcast and Management Today. Aside from developing a healthy respect for the challenges of pest control, Rob writes about brands, marketing, corporate communications, innovation, organisational development and people.For over a decade, Rob has worked in a part-time freelance capacity as head of editorial content at the International Public Relations Association, where he is responsible for commissioning and editing the IPRA Thought Leadership series of essays on trends in media and communications. His previous book, Great Brand Blunders: The worst marketing and social media meltdowns of all time...and how to avoid your own (Crimson Publishing) explores the root causes of marketing disasters, takes idiocy to task and is packed with good advice on steering clear of potentially damaging pitfalls. It attracted widespread praise: "excellent" - Forbes; "You simply must read this book" - Marketing magazine; Chartered Institute of Marketing Book of the Month.Rob has spoken at conferences and events, including the Eurobest Festival of Creativity in Lisbon. He lives with his wife Ginny on the border of Northamptonshire and Oxfordshire.

• ForwardMany happy returns, mighty brand1. Dangerous Experiments2. The Early Years of Rentokil3. Parallel Beginnings - The British Ratin Story4. The Road to Flotation5. Life as a PLC6. Aiming High7. Renewed Focus8. Tales from the Frontline9. Going the Extra Mile10. Reinventing Rentokil11. Adapt, change, improve and excel12. The Pest DetectivesRentokil FirstsWho's WhoAbout the authorAcknowledgements

Rob Gray has been a journalist since 1988. His work has appeared in a wide variety of publications, from newspapers such as the Financial Times and the Guardian through to business titles including HR Magazine, the Marketer, Campaign, Broadcast and Management Today. Aside from developing a healthy respect for the challenges of pest control, Rob writes about brands, marketing, corporate communications, innovation, organisational development and people.For over a decade, Rob has worked in a part-time freelance capacity as head of editorial content at the International Public Relations Association, where he is responsible for commissioning and editing the IPRA Thought Leadership series of essays on trends in media and communications. His previous book, Great Brand Blunders: The worst marketing and social media meltdowns of all time...and how to avoid your own (Crimson Publishing) explores the root causes of marketing disasters, takes idiocy to task and is packed with good advice on steering clear of potentially damaging pitfalls. It attracted widespread praise: "excellent" - Forbes; "You simply must read this book" - Marketing magazine; Chartered Institute of Marketing Book of the Month.Rob has spoken at conferences and events, including the Eurobest Festival of Creativity in Lisbon. He lives with his wife Ginny on the border of Northamptonshire and Oxfordshire.

• ForwardMany happy returns, mighty brand1. Dangerous Experiments2. The Early Years of Rentokil3. Parallel Beginnings - The British Ratin Story4. The Road to Flotation5. Life as a PLC6. Aiming High7. Renewed Focus8. Tales from the Frontline9. Going the Extra Mile10. Reinventing Rentokil11. Adapt, change, improve and excel12. The Pest DetectivesRentokil FirstsWho's WhoAbout the authorAcknowledgements

Rob Gray has been a journalist since 1988. His work has appeared in a wide variety of publications, from newspapers such as the Financial Times and the Guardian through to business titles including HR Magazine, the Marketer, Campaign, Broadcast and Management Today. Aside from developing a healthy respect for the challenges of pest control, Rob writes about brands, marketing, corporate communications, innovation, organisational development and people.For over a decade, Rob has worked in a part-time freelance capacity as head of editorial content at the International Public Relations Association, where he is responsible for commissioning and editing the IPRA Thought Leadership series of essays on trends in media and communications. His previous book, Great Brand Blunders: The worst marketing and social media meltdowns of all time...and how to avoid your own (Crimson Publishing) explores the root causes of marketing disasters, takes idiocy to task and is packed with good advice on steering clear of potentially damaging pitfalls. It attracted widespread praise: "excellent" - Forbes; "You simply must read this book" - Marketing magazine; Chartered Institute of Marketing Book of the Month.Rob has spoken at conferences and events, including the Eurobest Festival of Creativity in Lisbon. He lives with his wife Ginny on the border of Northamptonshire and Oxfordshire.

• ForwardMany happy returns, mighty brand1. Dangerous Experiments2. The Early Years of Rentokil3. Parallel Beginnings - The British Ratin Story4. The Road to Flotation5. Life as a PLC6. Aiming High7. Renewed Focus8. Tales from the Frontline9. Going the Extra Mile10. Reinventing Rentokil11. Adapt, change, improve and excel12. The Pest DetectivesRentokil FirstsWho's WhoAbout the authorAcknowledgements