Changeology

How to enable groups, communities and societies to do things they’ve never done before

AvLes Robinson

Häftad, Engelska, 2012

Del i serien Green Books

204 kr

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Beskrivning

A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better. The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and replaces them with the best of what we know from social and motivational psychology and lessons from projects that have worked.Changeology simplifies a vast body of theory and practice into six principles: buzz, hope, enabling environments, sticky solutions, ‘can do’ and the right inviter. These are explained with fascinating real-life stories and a look at the hard evidence, with amusing anecdotes and stories throughout.This fascinating book is relevant to change projects both large and small, and in almost any area of activity but with an emphasis on key topics such as climate change, poverty, obesity, AIDS, tobacco and drug use. Written in an easy, accessible style by change facilitator Les Robinson, it is aimed at a worldwide audience of professionals and individuals who are acting to make change in their corporations, cities and neighbourhoods, as well as in their own lives.

Produktinformation

Utgivningsdatum:2012-10-18
Mått:156 x 232 x 22 mm
Vikt:620 g
Format:Häftad
Språk:Engelska
Serie:Green Books
Antal sidor:272
Förlag:Bloomsbury Publishing PLC
ISBN:9780857840615

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Mer om författaren

Les Robinson was a social marketer who wondered why his campaigns sometimes fizzled and decided to find out why. In his early years he lent communication finesse to citizen campaigns against sand mining, freeways, landfills and Sydney’s only waste incinerator (now closed), which sparked his interest in social change. He is now Australia’s most experienced and knowledgeable change facilitator, consultant to government agencies and councils – training, facilitating and advising practitioners on behaviour change programmes in areas including health, sustainability, road safety and emergency management. He runs his own business, Enabling Change.

Recensioner i media

A beguilingly simple framework for effective social change illustrated with loads of helpful and inspiring examples. Thought provoking at every turn, I finished the book buzzing with new ideas to try out in my own work.

Innehållsförteckning

Introduction: How to change the worldPopular folk theories: Why it’s necessary to slay our assumptionsMethod: Establish a brains trustThe social immune system: Why tell, sell and threaten rarely workIngredient 1: First, start a buzzHow nothing happens without conversationMethod: How to start a buzzIngredient 2: Offer hopeHow frustration motivates changeMethod: Sketch a hopeful futureIngredient 3: Create an enabling environmentIt’s the system, stupidMethod: Making a theory of changeIngredient 4: Design a sticky solutionHow reinvention drives changeMethod: Testing for stickinessIngredient 5: Expanding the comfort zoneHow to help people reduce their fearsMethod: Making a theory of actionIngredient 6: Find the right inviterSome people we just can’t say ‘no’ toMethod: Creating an invitationBringing it all together: The uses of theoryFurther readingReferences and NotesIndex