Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.
Contents PrefaceIs the Future of Health Marketing Going to Be Directed by Videotex Systems? Marketing Long Term and Senior Care Services Marketing Services for Seniors Increasing Competition Will Expand the Healthcare Marketer’s Role The Medical Marketing Audit: A Technique for Today’s Competitive Extended Care Environment Positioning the Long-Term and Senior Care Service in the Minds of the Medical Provider and Consumer Challenges in Marketing Mental Health Senior Services Skilled Nursing Facility Marketing: A Better Piece of Pie Control of the Marketing Effort in Health Care Organizations Family Selection of Long-Term Care Services: It’s Not Just the Facility That’s Important
