Marketing and the Library

AvGary Ford

Inbunden, Engelska, 1984

1 434 kr

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Beskrivning

The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.

Produktinformation

Utgivningsdatum:1984-01-01
Mått:152 x 229 x undefined mm
Vikt:317 g
Format:Inbunden
Språk:Engelska
Antal sidor:88
Förlag:Taylor & Francis Inc
ISBN:9780866563079

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Mer om författaren

Gary Ford (Kogod College Of Business Adm, Washington, DC, USA)

Innehållsförteckning

Contents IntroductionMegatrend Marketing: Creating the Library’s Future Library Market Segmentation: An Effective Approach for Meeting Client Needs The ABCs of Implementing Library Marketing Distribution of the Library’s Product: The Need for Innovation Marketing Myopia Reference Notes Included