Balanced Scorecard

Translating Strategy into Action

Inbunden, Engelska, 1996

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Beskrivning

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

Produktinformation

Utgivningsdatum:1996-09-01
Mått:165 x 240 x 30 mm
Vikt:680 g
Format:Inbunden
Språk:Engelska
Antal sidor:336
Förlag:Harvard Business Review Press
ISBN:9780875846514

Utforska kategorier

Projektledning inom Ekonomi och Ledarskap
Affärsstrategi inom Ekonomi och Ledarskap

Mer om författaren

Robert S. Kaplan is the Arthur Lowes Dickinson Professor of Accounting at the Harvard Business School. David P. Norton is the president of Renaissance Solutions, Inc. They are the authors of three seminal Harvard Business Review articles on the Balanced Scorecard.

Innehållsförteckning

Preface 1. Measurement and Management in the Information Age 2. Why Does Business Need a Balanced Scorecard? Part One-Measuring Business Strategy 3. Financial Perspective 4. Customer Perspective 5. Internal-Business-Process Perspective 6. Learning and Growth Perspective 7. Linking Balanced Scorecard Measures to Your Strategy 8. Structure and Strategy Part Two-Managing Business Strategy 9. Achieving Strategic Alignment: From Top to Bottom 10. Targets, Resource Allocation, Initiatives, and Budgets 11. Feedback and the Strategic Learning Process 12. Implementing a Balanced Scorecard Management Program Appendix: Building a Balanced Scorecard Index About the Authors