Managing the Media

Proactive Strategy for Better Business-Press Relations

Inbunden, Engelska, 1987

868 kr

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Beskrivning

Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing NewsMedia relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.

Produktinformation

Utgivningsdatum:1987-06-16
Mått:145 x 222 x 14 mm
Vikt:380 g
Format:Inbunden
Språk:Engelska
Antal sidor:189
Förlag:Bloomsbury Publishing Plc
ISBN:9780899301563

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

FRED J. EVANS is Associate Dean of Fiscal Affairs at the School of Business and Economics, California State University, Los Angeles.

Innehållsförteckning

Theoretical Perspective and Survey Data The New Class and Antibusiness Ideology: A Theoretical Perspective An Emerging Intellectual Constituency for Business The Politics of the Press: Liberal and Antibusiness Business and the Media: Contentious Contenders Business: Attacked from Without and Undermined from Within? The Role of Public Affairs Understanding Differences and Using Them to Advantage Case Studies and Conclusions Crisis Communications at Seafirst: An Open-Door Policy Closing the Door on the Press: The Beckman Strategy Crisis Communications and Toxic Waste: The Case of BKK Corporation Financial Writing Awards: A Business-Media Symbiosis Open and Closed Press Strategies: Review and Comment Managing the Media: Concluding Comments and Observations Bibliography Index