Fred J. Evans – författare

Laboratory protocols for pharmacological investigation of plant materialPharmacological Methods in Phytotherapy Research, Vol. 1: Selection, Preparation, and Pharmaceutical Evaluation of Plant Materials provides invaluable reference for anyone working with medicinal plants. Clear protocols detail methods for selection and extraction of plant material, as well as pharmacological investigation and presentation of results. Organized by therapeutic area, coverage includes methods for investigation of compounds relating to the gastrointestinal tract, respiratory system, nervous system, cardiovascular system, and more, with special guidance toward anti-inflammatories, analgesics, and diabetes mellitus.

Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing NewsMedia relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.