JON T. POWELL is a Professor of Communication Studies and Instructional Technology at Northern Illinois University, Dekalb.WALLY GAIR has spent his working life in and around the broadcast media. From his first job as a newswriter at a radio station in Peoria, Illinois, to his past eight years as Executive Director of the Illinois Broadcasters Association.

• Preface Introduction he Broad View TV's Still a 'Vast Wasteland'--But Improving by Newton N. Minow The Public Interest Concept Transformed: The Trusteeship Model Gives Way to a Marketplace Approach by Richard R. Zaragoza, Richard J. Bodorff, and Jonathan W. Emord Broadcasters and the Public Interest by Edward O. Fritts Television Ratings and the Public Interest by Arthur C. Nielsen, Jr. The Broadcast Industry's First Premise: Serve the Public by Gene F. Jankowski The Evolving Public Interest by Thomas C. Sawyer Serving the Public Interest: Voluntarily or by Government Mandate? by Ted L. Snider Broadcasting and Censorship: Government's Intrusion and Public Interest by William O'Shaughnessy In the Marketplace WGN Radio: Public Interest Means Local Identity by Wayne R. Vriesman Public Interest: Understanding the Small Market by Lindsay Wood Davis Public Interest Broadcasting in the Small Market by Charles E. Wright Programming in the Public Interest Means Many Things by Charles F. Harrison Public Interest: It Starts from the Inside by Jim Oetken Other Views Women's Growing Public Role in Broadcasting by Ward L. Quaal A No Fault Perspective on Public Interest by Joseph W. Ostrow Not for Profits Access the Airwaves: Addressing the Public's Interest by Edgar A. Vovsi Some Concluding Thoughts Bibliography Index

JON T. POWELL is a Professor of Communication Studies and Instructional Technology at Northern Illinois University, Dekalb.WALLY GAIR has spent his working life in and around the broadcast media. From his first job as a newswriter at a radio station in Peoria, Illinois, to his past eight years as Executive Director of the Illinois Broadcasters Association.

• Preface Introduction he Broad View TV's Still a 'Vast Wasteland'--But Improving by Newton N. Minow The Public Interest Concept Transformed: The Trusteeship Model Gives Way to a Marketplace Approach by Richard R. Zaragoza, Richard J. Bodorff, and Jonathan W. Emord Broadcasters and the Public Interest by Edward O. Fritts Television Ratings and the Public Interest by Arthur C. Nielsen, Jr. The Broadcast Industry's First Premise: Serve the Public by Gene F. Jankowski The Evolving Public Interest by Thomas C. Sawyer Serving the Public Interest: Voluntarily or by Government Mandate? by Ted L. Snider Broadcasting and Censorship: Government's Intrusion and Public Interest by William O'Shaughnessy In the Marketplace WGN Radio: Public Interest Means Local Identity by Wayne R. Vriesman Public Interest: Understanding the Small Market by Lindsay Wood Davis Public Interest Broadcasting in the Small Market by Charles E. Wright Programming in the Public Interest Means Many Things by Charles F. Harrison Public Interest: It Starts from the Inside by Jim Oetken Other Views Women's Growing Public Role in Broadcasting by Ward L. Quaal A No Fault Perspective on Public Interest by Joseph W. Ostrow Not for Profits Access the Airwaves: Addressing the Public's Interest by Edgar A. Vovsi Some Concluding Thoughts Bibliography Index

JON T. POWELL is a Professor of Communication Studies and Instructional Technology at Northern Illinois University, Dekalb.WALLY GAIR has spent his working life in and around the broadcast media. From his first job as a newswriter at a radio station in Peoria, Illinois, to his past eight years as Executive Director of the Illinois Broadcasters Association.

• Preface Introduction he Broad View TV's Still a 'Vast Wasteland'--But Improving by Newton N. Minow The Public Interest Concept Transformed: The Trusteeship Model Gives Way to a Marketplace Approach by Richard R. Zaragoza, Richard J. Bodorff, and Jonathan W. Emord Broadcasters and the Public Interest by Edward O. Fritts Television Ratings and the Public Interest by Arthur C. Nielsen, Jr. The Broadcast Industry's First Premise: Serve the Public by Gene F. Jankowski The Evolving Public Interest by Thomas C. Sawyer Serving the Public Interest: Voluntarily or by Government Mandate? by Ted L. Snider Broadcasting and Censorship: Government's Intrusion and Public Interest by William O'Shaughnessy In the Marketplace WGN Radio: Public Interest Means Local Identity by Wayne R. Vriesman Public Interest: Understanding the Small Market by Lindsay Wood Davis Public Interest Broadcasting in the Small Market by Charles E. Wright Programming in the Public Interest Means Many Things by Charles F. Harrison Public Interest: It Starts from the Inside by Jim Oetken Other Views Women's Growing Public Role in Broadcasting by Ward L. Quaal A No Fault Perspective on Public Interest by Joseph W. Ostrow Not for Profits Access the Airwaves: Addressing the Public's Interest by Edgar A. Vovsi Some Concluding Thoughts Bibliography Index