Business Demography

A Guide and Reference for Business Planners and Marketers

Inbunden, Engelska, 1987

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Beskrivning

Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. The basic principles of demographic analysis are carefully explained in the introductory chapters. Following an overview of demographics and demographic change in the United States, Pol looks at various data sources and methods of data selection and use. The author next discussses population composition, geographic concepts, population distribution, and population estimates and projections to familiarize the reader with the role of geography in demographic analysis and the derivation and uses of synthetically produced data. The remainder of the book concentrates on the application of these principles and provides examples of their use in a business framework.

Produktinformation

Utgivningsdatum:1987-11-06
Mått:242 x 164 x 20 mm
Vikt:630 g
Format:Inbunden
Språk:Engelska
Antal sidor:305
Förlag:Bloomsbury Publishing Plc
ISBN:9780899302188

Utforska kategorier

Sociologi inom Samhälle och politik

Mer om författaren

LOUIS G. POL, Professor of Marketing, University of Nebraska at Omaha, has consulted in both corporate and public sectors.

Innehållsförteckning

Preface What Is Demography? Demographic Data: The Numbers and Their Sources Fertility--Does It Really Matter How Many Children We Have? Mortality--The Feared Study Migration--Geographic Mobility and Change Geographic Concepts: Why Knowing about the Geographic Availability of Data Is Important Population Composition Population Distribution--Where They Live Is Also Important Population Estimates and Projections Do Federal, State, and Local Population Policies Affect Business Conditions? How Demographic Information and the Demographic Perspectives Are Used: Large Business and Other Organizations Demographic Data and Expertise in the Small-Business Context The Demography of International Business The Demography of the Business Environment--A Summary and View toward the Future Bibliography Index