ANN GROSSMAN has ten years of corporate marketing and marketing research experience. She is currently a Brand Manager at AT&T Communications in Piscataway, New Jersey.

• Preface Media: An Overview Television Radio Magazines Newspapers Out-of-Home Advertising Sales Promotions Direct Marketing Telemarketing Marketing Planning and Evaluation Appendix A: Design and Print Production Appendix B: Sources of Information Appendix C: Consumer Data Banks Bibliography Index

ANN GROSSMAN has ten years of corporate marketing and marketing research experience. She is currently a Brand Manager at AT&T Communications in Piscataway, New Jersey.

• Preface Media: An Overview Television Radio Magazines Newspapers Out-of-Home Advertising Sales Promotions Direct Marketing Telemarketing Marketing Planning and Evaluation Appendix A: Design and Print Production Appendix B: Sources of Information Appendix C: Consumer Data Banks Bibliography Index

ANN GROSSMAN has ten years of corporate marketing and marketing research experience. She is currently a Brand Manager at AT&T Communications in Piscataway, New Jersey.

• Preface Media: An Overview Television Radio Magazines Newspapers Out-of-Home Advertising Sales Promotions Direct Marketing Telemarketing Marketing Planning and Evaluation Appendix A: Design and Print Production Appendix B: Sources of Information Appendix C: Consumer Data Banks Bibliography Index