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2 produkter
2 produkter
1 268 kr
Skickas inom 7-10 vardagar
Combining organizational logistics with a strong focus on economic performance, this is the ideal text for all students of transport economics and management. This unique approach ensures that the reader will be ideally positioned to study all aspects of the transport course. Within the broad context of the supply chain that serves the transport task, topics covered include; the environment, deregulation and competitive tendering, market demand, costs and prices, and strategic management. The roles of people, work, and organizations within the supply chain are emphasized throughout the book. The text is well balanced with coverage of both theoretical management and its practical application in the transportation sector. Up-to-date case studies illustrate key issues in an accessible manner, and each chapter ends with discussion questions relating to the key issues covered. These features result in a thorough and practical guide to the subject, providing students with an unsurpassed reference to all aspects of the transport sector.
Marketer's Guide to Media Vehicles, Methods, and Options
A Sourcebook in Advertising and Promotion
Inbunden, Engelska, 1987
1 053 kr
Skickas inom 10-15 vardagar
The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.