L. M. HYNSON, JR. is Professor of Sociology and Core Faculty Member in the School of International Studies, Oklahoma State University. He has written over 30 articles, monographs, and book chapters on topics relating to East Asia, international trade, technology transfer, and organizational culture.

• Preface Evaluate Export Capacities Company Environments Expanding Sales and Marketing The Olympic Showcase An Export Checklist Select These Products Opportunities in Korea Products that Sell Korean Economy and U.S. Trade Priority Items Know This People Korea and U.S. Origins Korean Trade Policies The Importance of Culture The Dominance of Government Observe Those Practices Korean Import Market Characteristics U.S. Suppliers Compared to Japanese Gaining Access to Korean Markets Inside with Business Practices Follow That Protocol Customs and Traditions Korean Business Etiquette Korean Business Relations Korean Internationalization Establish Korean Outlets Global Networks Consumer Markets Service Outlets Business Prospects Appendix Selected Bibliography Index

L. M. HYNSON, JR. is Professor of Sociology and Core Faculty Member in the School of International Studies, Oklahoma State University. He has written over 30 articles, monographs, and book chapters on topics relating to East Asia, international trade, technology transfer, and organizational culture.

• Preface Evaluate Export Capacities Company Environments Expanding Sales and Marketing The Olympic Showcase An Export Checklist Select These Products Opportunities in Korea Products that Sell Korean Economy and U.S. Trade Priority Items Know This People Korea and U.S. Origins Korean Trade Policies The Importance of Culture The Dominance of Government Observe Those Practices Korean Import Market Characteristics U.S. Suppliers Compared to Japanese Gaining Access to Korean Markets Inside with Business Practices Follow That Protocol Customs and Traditions Korean Business Etiquette Korean Business Relations Korean Internationalization Establish Korean Outlets Global Networks Consumer Markets Service Outlets Business Prospects Appendix Selected Bibliography Index