A. COSKUN SAMLI is a Research Professor of Marketing and International Business at the University of North Florida in Jacksonville. His previous books include International Marketing (1993), Social Responsibility in Marketing, Retail Marketing Strategies, and Marketing and the Quality-of-Life Interface (1992, 1989, 1987). He is the author or co-author of more than thirty other book-length studies and over 200 articles in the field of marketing. Samli was a Ford Foundation Fellow, Sears AACSB Fellow, Fulbright Distinguished Lecturer, and AACSB Beta Gamma Sigma L. J. Buchan Distinguished Professor. He has done numerous projects and consulting work in the areas of business failures, small businesses, and entrepreneurship.

• Preface Introduction Turbulent Times and Turbulent Markets The Key Features of Turbulence Impacting the Business Environment Too Much Bottom-Lining and Too Little Market Orientation The Modern Business Firm and Its Concerns Early Diagnosis of Marketing Problems to Facilitate Proactive Marketing Action Product Decisions in Turbulent Markets Pricing Decisions in Volatile Markets Promotional Decisions in Market Turbulence Customer Loyalty and Total Quality Management in Turbulent Times Logistics in Turbulent Markets How Do the Targets Change? Value Marketing and Turbulence Epilogue Selected Bibliography

A. COSKUN SAMLI is a Research Professor of Marketing and International Business at the University of North Florida in Jacksonville. His previous books include International Marketing (1993), Social Responsibility in Marketing, Retail Marketing Strategies, and Marketing and the Quality-of-Life Interface (1992, 1989, 1987). He is the author or co-author of more than thirty other book-length studies and over 200 articles in the field of marketing. Samli was a Ford Foundation Fellow, Sears AACSB Fellow, Fulbright Distinguished Lecturer, and AACSB Beta Gamma Sigma L. J. Buchan Distinguished Professor. He has done numerous projects and consulting work in the areas of business failures, small businesses, and entrepreneurship.

• Preface Introduction Turbulent Times and Turbulent Markets The Key Features of Turbulence Impacting the Business Environment Too Much Bottom-Lining and Too Little Market Orientation The Modern Business Firm and Its Concerns Early Diagnosis of Marketing Problems to Facilitate Proactive Marketing Action Product Decisions in Turbulent Markets Pricing Decisions in Volatile Markets Promotional Decisions in Market Turbulence Customer Loyalty and Total Quality Management in Turbulent Times Logistics in Turbulent Markets How Do the Targets Change? Value Marketing and Turbulence Epilogue Selected Bibliography