A. Coskun Samli – författare
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42 produkter
Chaotic Markets
Thriving in a World of Unpredictability
Inbunden, 2007
1104 kr
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Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies the forces of market chaos, including technological change, globalization, and consumer behavior, showing readers how to identify those forces that can be turned to their …
Empowering the American Consumer
Corporate Responsiveness and Market Profitability
E-bok, 2000
1178 kr
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Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in how they do business, America's oliuopolistic corporations are terrorizing consumers. The result is that the American market system does not work as it should, and indeed, performs far below its …
In Search of an Equitable, Sustainable Globalization
The Bittersweet Dilemma
E-bok, 2002
935 kr
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Globalization is often described as Darwinism on steroids and is a force to be reckoned with. Its goal to improve the economic status of underdeveloped areas of the world is noble enough, but left unchecked, globalization is not always fair and equitable in its practices and outcomes. This widens …
Strategic Marketing for Success in Retailing
E-bok, 1998
1204 kr
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Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing …
Globalization from the Bottom Up
A Blueprint for Modern Capitalism
Inbunden, 2008
569 kr
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The net pro?t of Exxonfor the year2005was reportedto be almost $8 billion which re?ectedabout40percentgrowthinits pro?tpicturewithina year. Aspro?tpictures of fuel, arms, medical services and ?nancial services industries among others reach unbelievable levels, by de?nition, most consumers get …
Globalization from the Bottom Up
A Blueprint for Modern Capitalism
E-bok, 2008
739 kr
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The net pro?t of Exxonfor the year2005was reportedto be almost $8 billion which re?ectedabout40percentgrowthinits pro?tpicturewithina year. Aspro?tpictures of fuel, arms, medical services and ?nancial services industries among others reach unbelievable levels, by de?nition, most consumers get …
International Entrepreneurship
Innovative Solutions for a Fragile Planet
Inbunden, 2009
1130 kr
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Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people continue to slip deeper into poverty. While many theories, policies, and practices have been proposed to help redress the disparities between the "haves" and …
International Entrepreneurship
Innovative Solutions for a Fragile Planet
E-bok, 2009
1502 kr
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Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people continue to slip deeper into poverty. While many theories, policies, and practices have been proposed to help redress the disparities between the "haves" and …
Technology Transfer
Geographic, Economic, Cultural, and Technical Dimensions
Av A. Coskun Samli, A. Coskun Samli
Inbunden, 1985
1104 kr
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This book identifies the factors--geographic, economic, cultural, and technical--that must be considered if technology transfer is to be effective. Samli and his contributors emphasize cultural barriers as the greatest challenge to a successful transfer. They advance an all important principle, …
Marketing and the Quality-of-Life Interface
Av A. Coskun Samli, A. Coskun Samli
Inbunden, 1987
1104 kr
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The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. ChoiceThis interdisciplinary collection …
Retail Marketing Strategy
Planning, Implementation, and Control
Inbunden, 1989
1104 kr
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Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail …
Social Responsibility in Marketing
A Proactive and Profitable Marketing Management Strategy
Inbunden, 1992
1072 kr
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The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary. Marketing can achieve greater …
Counterturbulence Marketing
A Proactive Strategy for Volatile Economic Times
Inbunden, 1993
885 kr
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Since the U.S. economy has been plagued recently by a deep and long recession, this unique book has a particularly important message. It takes the position that a proactive marketing strategy can protect the firm from the adverse impact of market turbulence. The author makes the case that the firm …
International Consumer Behavior
Its Impact on Marketing Strategy Development
Inbunden, 1995
1042 kr
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Samli sets a foundation for analyzing the impact of culture on behavior and how this impact may vary in different cultures. By understanding consumer behavior patterns in different world markets, international marketers can serve the special needs of international consumers. Cultures can be grouped …
New Dimensions in Marketing/Quality-of-Life Research
Av A. Coskun Samli, M. Joseph Sirgy m. fl.
Inbunden, 1995
1104 kr
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A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL …
Information-Driven Marketing Decisions
Development of Strategic Information Systems
Inbunden, 1996
1104 kr
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Data have almost no value in and for themselves. What's important is how they are used to create the information one needs to make informed decisions, and this is particularly true in making marketing decisions. Thus, Samli's new book dwells on the art and science of information generation and on …
Coping with Retail Giants
Gaining an Edge Over Discounters
Inbunden, 2015
1130 kr
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Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the …
Coping with Retail Giants
Gaining an Edge Over Discounters
E-bok, 2015
1562 kr
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Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the …
Empowering the Market Economy through Innovation and Entrepreneurship
E-bok, 2016
1605 kr
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This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal …
Empowering the Market Economy through Innovation and Entrepreneurship
Inbunden, 2016
1130 kr
Lägg i varukorg
This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal …
Coping with Retail Giants
Gaining an Edge Over Discounters
Häftad, 2015
1130 kr
Lägg i varukorg
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the …
Advances in Quality-of-Life Theory and Research
Av M. Joseph Sirgy, Don Rahtz m. fl.
Inbunden, 2003
1692 kr
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Advances in Quality-of-Life Theory and Research is relevant to quality-of-life researchers working in the areas of Social Medicine, Sustainable Development, Social Indicators Research and Health Psychology/Behavioral Medicine. This volume contains 14 chapters that represent a culmination of …
Globalization from the Bottom Up
A Blueprint for Modern Capitalism
Häftad, 2009
569 kr
Lägg i varukorg
The net pro?t of Exxonfor the year2005was reportedto be almost $8 billion which re?ectedabout40percentgrowthinits pro?tpicturewithina year. Aspro?tpictures of fuel, arms, medical services and ?nancial services industries among others reach unbelievable levels, by de?nition, most consumers get …
International Entrepreneurship
Innovative Solutions for a Fragile Planet
Häftad, 2011
1130 kr
Lägg i varukorg
Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people continue to slip deeper into poverty. While many theories, policies, and practices have been proposed to help redress the disparities between the "haves" and …
International Entrepreneurship
Innovative Solutions for a Fragile Planet
Häftad, 2010
1130 kr
Lägg i varukorg
Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people continue to slip deeper into poverty. While many theories, policies, and practices have been proposed to help redress the disparities between the "haves" and …
Infrastructuring
The Key to Achieving Economic Growth, Productivity, and Quality of Life
Inbunden, 2010
1130 kr
Lägg i varukorg
The recent global financial crisis has intensified concerns over how nations—both developed and developing — can revitalize economic growth and ensure opportunity for prosperity to all citizens. Many analysts and policymakers alike are looking to new business creation and the promotion of …
Infrastructuring
The Key to Achieving Economic Growth, Productivity, and Quality of Life
E-bok, 2010
1502 kr
Lägg i varukorg
The recent global financial crisis has intensified concerns over how nations—both developed and developing — can revitalize economic growth and ensure opportunity for prosperity to all citizens. Many analysts and policymakers alike are looking to new business creation and the promotion of …
From Imagination to Innovation
New Product Development for Quality of Life
E-bok, 2011
1771 kr
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It is impossible to measure the full economic and psychological benefits of the sewing machine, the polio vaccine, or the Internet. What we know is that these products have changed our lives for the better, generating net benefits well beyond the metric of corporate profits. As forces such as …
International Consumer Behavior in the 21st Century
Impact on Marketing Strategy Development
Inbunden, 2012
1130 kr
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Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more …
International Consumer Behavior in the 21st Century
Impact on Marketing Strategy Development
E-bok, 2012
1502 kr
Lägg i varukorg
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more …
