M. JOSEPH SIRGY is a consumer and marketing psychologist and Professor of Marketing at Virginia Tech. A leading scholar in the quality-of-life marketing movement, he is author of Cognition and Consumer Behavior (Praeger, 1983), Marketing As Social Behavior (Praeger, 1984) and Self-Congruity (Praeger, 1986). He is cofounder of the International Society for Quality-of-Life Studies and currently its executive director.A. COSKUN SAMLI is Research Professor of Marketing and International Business at the University of North Florida. Author or coauthor of more than 200 scholarly articles, Samli lectures extensively in Europe, Eastern Europe, the Middle East, and elsewhere. Among his previous books are Counterturbulence Marketing (1993), Social Responsibility in Marketing (1992), and Marketing and the Quality-of-Life Interface (1987). He is cofounder of the International Society for Quality-of Life Studies and is currently serving as the first president.

• PrefaceIntroductionMeasures and Methods in QOL/Marketing ResearchDeveloping a Life Satisfaction Measure Based on Need Hierarchy Theory by M. Joseph Sirgy, Dennis Cole, Rustan Kosenko, H. Lee Meadow, Don Rahtz, Muris Cicic, Guang Xi Jin, Duygun Yarsuvat, David L. Blenkhorn, and Natasha NagpalMethodological Pitfalls and Solutions in Satisfaction Research by Edward Diener and Frank FujitaQOL Research in Functional Areas of MarketingQuality of Life, Technology, and Marketing: An Organizational Model by Millard F. CraskSmall Businesses, Entrepreneurship, and Quality of Life: A Growth Perspective by Michael H. Morris, Donald L. Sexton, William H. Davis, and Pamela S. LewisThe Changing Role of Distribution within the Marketing System: A Normative Model by A. Coskun SamliQOL Research on Different Market SegmentsUplifts, Hassles, and Quality of Life in Older Workers by Sara Staats, Beth Colbert, and Christie PartloEnhancing the Quality of Life during Widowhood: A Marketing Challenge by Linda J. Shea and Charles D. ScheweSupporting the Quality of Life of Single-Parent Homeless Families: A Case Study by Marvin G. ClineResearch in Certain QOL Domains--Marketing ImplicationsToward Consumer Well-Being: Consumer Socialization Effects of Work Experience by Noriyuki Nakano, Maurice MacDonald, and Robin DouthittLeisure Advertising: Media Portrayals of the Postmodern Homo Ludens by Teresa J. Domzal and Jerome B. KernanCommunication and Public Perceptions of the Quality of Life by Leo W. Jeffres and Jean DobosOccupational Prestige and Bureaucratization on the Spillover between Job Satisfaction and Life Satisfaction: Reconceptualization by David Efraty and M. Joseph SirgyNeighborhood Quality of Life: A Subjective Matter? by Robin WidgeryResearch in QOL Related to Marketing in Specific IndustriesQuality-of-Life Issues in the Third World: A Focus on Indian Tourism by Zafar U. Ahmed and Franklin B. KrohnThe Impacts of Tourism Development on Quality of Life in Host Communities by Robert R. NelsonCigarette Smoking and Societal Quality of Life by Thaddeus H. SpratlenEpiloguePast, Present, and Future: An Overview of Quality-of-Life Research in Marketing by M. Joseph Sirgy, H. Lee Meadow, and A. Coskun SamliSelected BibliographyIndex