Empowering the Market Economy through Innovation and Entrepreneurship

Inbunden, Engelska, 2016

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Beskrivning

This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed.

Produktinformation

Utgivningsdatum:2016-04-27
Mått:148 x 210 x 16 mm
Vikt:378 g
Format:Inbunden
Språk:Engelska
Antal sidor:177
Upplaga:16001
Förlag:Palgrave Macmillan
ISBN:9781137564214

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap
Entreprenörskap inom Ekonomi och Ledarskap
Affärsutveckling inom Ekonomi och Ledarskap

Mer om författaren

A. Coskun (Josh) Samli is Research Professor of Marketing and International Business at the University of North Florida, USA. He is the author and co-author of almost 300 scholarly articles, 23 books, and 30 monographs. Samli has lectured extensively in Europe, Eastern Europe, the Middle East, Asia, and Oceania, and was very active in the Fulbright Commission.

Innehållsförteckning

Introduction: When Does Potential Become A Deficit?.- Chapter 1: Older Societies are Controlled by Bureaucracies.- Chapter 2: Just What Is Blocking Progress?.- Chapter 3: No Progress Without Innovation.- Chapter 4: How Do We Create An Innovation Culture?.- Chapter 5: Cultivating Critical Thinking.- Chapter 6: The Needed Entrepreneurial Culture.- Chapter 7: Radicalism Is The Main Mover.- Chapter 8: Sustainability Is Dealing With The Long-Run.- Chapter 9: Sustainability Can Be Very Profitable.- Chapter 10: From Imagination to Innovation.- Chapter 11: Quality of Life is Enhanced by Radical Innovations.- Chapter 12: Without A Major Education Base Progress Is Not Possible.- Chapter 13: An Organization Or A Society Needs Leadership.- Chapter 14: Progressive Orientation Does Not Happen Naturally.- Chapter 15: Progressive Capitalism Need Not To Implode