Patricia H. Werhane is Professor Emeritae in the Darden School of Business at the University of Virginia and DePaul University, and the author or editor of 36 books and 150 articles and book chapters. She was the founding editor of Business Ethics Quarterly and the Executive Producer of two video series on poverty alleviation and on founding thinkers in business ethics and corporate responsibility. She was a Rockefeller Fellow at Dartmouth College, Andersen Fellow at Cambridge University, and Fulbright Scholar at All Hollows Collage, Dublin. David J. Bevan directs Postgraduate Courses in Action Learning at St Martin's Institute of Higher Education, Malta, and is author of over 50 articles in critical management and business ethics. He is a Visiting Professor at King's College London where he obtained a PhD in Social Accounting with a background in philosophy and higher education. He has served on the management faculties of international universities and currently serves the editorial boards of several management and ethics journals, and edits two book series for Springer.

'Step back from your role, your self-interest and your favourite narratives; imagine the long-term consequences of your plans from multiple perspectives; and, only then, decide and act. Patricia H. Werhane and David J. Bevan elegantly interweave corporate cases and moral philosophy to provide a step-by-step guide to managerial integrity.' Hervé Corvellec, Lund University, Sweden

• 1. Introduction; 2. Why do good people and great organizations do bad things?; 3. Social constructivism and the very idea of a conceptual scheme; 4. The Rashomon effect; 5.Moral imagination; 6. Moral reasoning and moral imagination; 7. Systems thinking, process philosophy and moral imagination; 8. Next stages: reformulating the paradigm of western industrial global capitalism through moral imagination; 9. Moral imagination in technological development Amanda McCroskery and Ben Zevenbergen.

Patricia H. Werhane is Professor Emeritae in the Darden School of Business at the University of Virginia and DePaul University, and the author or editor of 36 books and 150 articles and book chapters. She was the founding editor of Business Ethics Quarterly and the Executive Producer of two video series on poverty alleviation and on founding thinkers in business ethics and corporate responsibility. She was a Rockefeller Fellow at Dartmouth College, Andersen Fellow at Cambridge University, and Fulbright Scholar at All Hollows Collage, Dublin. David J. Bevan directs Postgraduate Courses in Action Learning at St Martin's Institute of Higher Education, Malta, and is author of over 50 articles in critical management and business ethics. He is a Visiting Professor at King's College London where he obtained a PhD in Social Accounting with a background in philosophy and higher education. He has served on the management faculties of international universities and currently serves the editorial boards of several management and ethics journals, and edits two book series for Springer.

'Step back from your role, your self-interest and your favourite narratives; imagine the long-term consequences of your plans from multiple perspectives; and, only then, decide and act. Patricia H. Werhane and David J. Bevan elegantly interweave corporate cases and moral philosophy to provide a step-by-step guide to managerial integrity.' Hervé Corvellec, Lund University, Sweden

• 1. Introduction; 2. Why do good people and great organizations do bad things?; 3. Social constructivism and the very idea of a conceptual scheme; 4. The Rashomon effect; 5.Moral imagination; 6. Moral reasoning and moral imagination; 7. Systems thinking, process philosophy and moral imagination; 8. Next stages: reformulating the paradigm of western industrial global capitalism through moral imagination; 9. Moral imagination in technological development Amanda McCroskery and Ben Zevenbergen.

Patricia H. Werhane is Professor Emeritae in the Darden School of Business at the University of Virginia and DePaul University, and the author or editor of 36 books and 150 articles and book chapters. She was the founding editor of Business Ethics Quarterly and the Executive Producer of two video series on poverty alleviation and on founding thinkers in business ethics and corporate responsibility. She was a Rockefeller Fellow at Dartmouth College, Andersen Fellow at Cambridge University, and Fulbright Scholar at All Hollows Collage, Dublin. David J. Bevan directs Postgraduate Courses in Action Learning at St Martin's Institute of Higher Education, Malta, and is author of over 50 articles in critical management and business ethics. He is a Visiting Professor at King's College London where he obtained a PhD in Social Accounting with a background in philosophy and higher education. He has served on the management faculties of international universities and currently serves the editorial boards of several management and ethics journals, and edits two book series for Springer.

'Step back from your role, your self-interest and your favourite narratives; imagine the long-term consequences of your plans from multiple perspectives; and, only then, decide and act. Patricia H. Werhane and David J. Bevan elegantly interweave corporate cases and moral philosophy to provide a step-by-step guide to managerial integrity.' Hervé Corvellec, Lund University, Sweden

• 1. Introduction; 2. Why do good people and great organizations do bad things?; 3. Social constructivism and the very idea of a conceptual scheme; 4. The Rashomon effect; 5.Moral imagination; 6. Moral reasoning and moral imagination; 7. Systems thinking, process philosophy and moral imagination; 8. Next stages: reformulating the paradigm of western industrial global capitalism through moral imagination; 9. Moral imagination in technological development Amanda McCroskery and Ben Zevenbergen.