Emerging Work Trends in Urban India

Nidhi Tandon is Director of East Brunswick FIRST Inc., a non-profit organization based in New Jersey, USA. Trained as an interdisciplinary researcher at IIT, Bombay, she also holds professional certifications from MIT in Data Science, Artificial Intelligence, Smart Cities, and Equitable Education, along with a certification in project management from Cornell University. Her expertise is in the fields of education, public policy, and conceptualising solutions for digital and STEM education and workforce skills.Pratyusha Basu is Associate Professor of Geography in the Department of Sociology and Anthropology, and Director of the Asian Studies Program at the University of Texas at El Paso, U.S.A. She has an MPhil from IIT, Bombay and a PhD from the University of Iowa, Iowa City. Her research broadly focuses on economic development and social identities in the Global South. She conducts ethnographic fieldwork on rural–urban intersections and has published a book on gender and cooperative dairying in India.Omkumar Krishnan is Professor of Marketing Management at Indian Institute of Management, Kozhikode (IIMK), India. A PhD and MPhil from IIT, Bombay, his research focuses on destination branding and consumer well-being. Among courses that he teaches are Consumer Behaviour, Services Marketing, and Sociology for Management. He has earlier worked with Drishti Services and Lowe Lintas in Mumbai and also undertakes consultancies and training assignments. He has edited two books on branding and has travelled in 55 cities across 30 countries.Bhavani R.V. is a consultant with the Food and Agricultural Organization of the U.N. in Bangladesh. She has an MPhil degree from IIT, Bombay, and a PhD degree from University of Madras. An economist by training, she started her career as an officer in State Bank of India. She then worked on development issues with the M.S. Swaminathan Research Foundation in India. The core domain areas of her work are livelihood, food, and nutrition security. She has published several papers and co-edited a volume on the agrarian crisis in India.

“Emerging Work Trends in India: COVID-19 and Beyond is a brilliantly written book capturing the changing dynamics of the workspace in India. It critically and objectively describes the challenges during and after this public health crisis and how it is going to change the landscape in time to come in one of the world's most culturally diverse and vibrant countries. It is a very insightful groundwork that explains the complex interplay of the social, political, and economic factors and their impact on society at large in the given situation.” Ranjeet S Ajmani, Chief Executive Officer, PlasmaGen BioSciences, Bangalore, India“A much-needed recipe to learn the changing trends of work towards automation. It spans the entire gamut of manufacturing to services and the need for digitalisation while addressing the socio-political and cultural barriers.”Bhavik Kumar, Founder & CEO, Medibox, India“The Covid-19 pandemic has intersected with ongoing digital technology led economic transformations to bring about serious disruptions to work, livelihoods, incomes, and inequalities across rural and urban India. This book offers a comprehensive and inter-disciplinary overview of the precarity, fissures, and exclusions brought about by these ongoing changes. Focusing on the formal and informal sectors, on issues related to skills, gender nature of impacts, and rural-urban divides, and the "the digitalisation of the urban", the volume thoroughly analyses impacts of technology on work and work force to yield significant policy recommendations that address the future of work, and the way forward for reducing inequalities.”D. Parthasarathy, Professor, Department of Humanities and Social Sciences, Indian Institute of Technology Bombay, Mumbai, India

• 1. Introduction 2. Future Workplaces: A Global Perspective 3. Workplace Transitions in India: An Overview 4. Services Industry: Consumerism and Urbanism 5. Technology-Labour Nexus and Industry 4.0 6. Workers in the Urban Informal Sector 7. Digital Divide: From Smartphones to Broadband 8. Smart Cities: Innovations and Inequalities 9. Conclusion