Stanley Deetz

• Mass Entertainment, Audience Mediation, and Politics; 1: Mass Entertainment and Community: Toward a Culture-Centered Paradigm for Mass Communication Research; The Challenge of a Culture-Centered Paradigm: Metatheory and Reconciliation in Media Research; Some Good News-Bad News About a Culture-Centered Paradigm; 2: The Resourceful Reader: Interpreting Television Characters and Narratives; The Active Viewer and the Problem of Interpretation: Reconciling Traditional and Critical Research; At the Intersection of Messages and Receivers: Enriching Communication Theory; 3: Schema Theory and Measurement in Mass Communication Research: Theoretical and Methodological Issues in News Information Processing; A Broader and “Warmer” Approach to Schema Theory; 4: Insights into Soviet Life Provided by Soviet Movies: Political Actors and Their Ideologies in the 1970s and 1980s; Politics and Aesthetics in the Cinema of Postrevolutionary Societies; Mass Media Messages and Influence; 5: Encounters with the Television Image: Thirty Years of Encoding Research; Closer Encounters with Television: Incorporating the Medium; Cultural Studies and the Politics of Encoding Research; 6: A Theory of Belief, Attitude, Intention, and Behavior Extended to the Domain of Corrective Advertising; Deception, Accountability, and Theoretical Refinement; Effects and Effectiveness of Corrective Advertising: Assumptions and Errors in Regulation Research; 7: Bridging Theory and Praxis: Reexamining Public Health Communication; Bridging Theory “of” and Theory “for” Communication Campaigns: An Essay on Ideology and Public Policy; Risk Communication: An Emerging Area of Health Communication Research; 8: Public Issues and Argumentation Structures: An Approach to the Study of the Contents of Media Agenda-Setting; Public Issues, Agenda-Setting, and Argument: A Theoretical Perspective; The Mediacentric Agenda of Agenda-Setting Research: Eclipse of the Public Sphere; Interaction in the Social Context; 9: Dominance-Seeking Language Strategies: Please Eat the Floor, Dogbreath, or I'll Rip Your Lungs Out, Okay?; Thoughts About Floors Not Eaten, Lungs Ripped, and Breathless Dogs: Issues in Language and Dominance; Gender and Dominance; 10: Communication as the Interface Between Couples and Culture; Close Relationships in the Physical and Social World: Dialectical and Transactional Analyses; Communication, Intimacy, and the Course of Time; 11: The Politics of Common Sense: Articulation Theory and Critical Communication Studies; Communication, Postmodernism, and the Politics of Common Sense; The Politics of Articulation and Critical Communication Theory; The Person in Interaction; 12: Intrapersonal Communication: A Review and Critique; Theoretical Choices That Clarify the Present and Define the Future; Criteria for Evaluating Models of Intrapersonal Communication Processes