Shital Thekdi is Associate Professor of Analytics and Operations at the University of Richmond. She has coauthored several papers on risk management and decision-making.Terje Aven is Professor of Risk Analysis and Risk Management at the University of Stavanger, Norway, since 1992. Previously he was also Professor (adjunct) of Risk Analysis at the University of Oslo and the Norwegian University of Science and Technology.

• Preface , Rule 1: Risk is the single most constant and enduring factor in our lives and professions , 1 The heart of risk science makes sense , 2 We can agree to disagree on risk and uncertainty , 3 Risk is about knowledge, Rule 2: We do have some control, but not full control. When we accept this, we can actively manage that risk., 4 You have some control., 5 Risk is not objective., 6 We are all biased., 7 The message matters, 8 Risk is not just about dollars., Rule 3: Risk can be a good thing., 9 To manage risk is to balance the positive and the negative., 10 Risk management is worth the time and energy., 11 To manage risk is for our own benefit., 12 Piecing it all together: Examples of the risk science process, 13 Conclusions

Shital Thekdi is Associate Professor of Analytics and Operations at the University of Richmond. She has coauthored several papers on risk management and decision-making.Terje Aven is Professor of Risk Analysis and Risk Management at the University of Stavanger, Norway, since 1992. Previously he was also Professor (adjunct) of Risk Analysis at the University of Oslo and the Norwegian University of Science and Technology.

• Preface , Rule 1: Risk is the single most constant and enduring factor in our lives and professions , 1 The heart of risk science makes sense , 2 We can agree to disagree on risk and uncertainty , 3 Risk is about knowledge, Rule 2: We do have some control, but not full control. When we accept this, we can actively manage that risk., 4 You have some control., 5 Risk is not objective., 6 We are all biased., 7 The message matters, 8 Risk is not just about dollars., Rule 3: Risk can be a good thing., 9 To manage risk is to balance the positive and the negative., 10 Risk management is worth the time and energy., 11 To manage risk is for our own benefit., 12 Piecing it all together: Examples of the risk science process, 13 Conclusions

Shital Thekdi is Associate Professor of Analytics and Operations at the University of Richmond. She has coauthored several papers on risk management and decision-making.Terje Aven is Professor of Risk Analysis and Risk Management at the University of Stavanger, Norway, since 1992. Previously he was also Professor (adjunct) of Risk Analysis at the University of Oslo and the Norwegian University of Science and Technology.

• Preface , Rule 1: Risk is the single most constant and enduring factor in our lives and professions , 1 The heart of risk science makes sense , 2 We can agree to disagree on risk and uncertainty , 3 Risk is about knowledge, Rule 2: We do have some control, but not full control. When we accept this, we can actively manage that risk., 4 You have some control., 5 Risk is not objective., 6 We are all biased., 7 The message matters, 8 Risk is not just about dollars., Rule 3: Risk can be a good thing., 9 To manage risk is to balance the positive and the negative., 10 Risk management is worth the time and energy., 11 To manage risk is for our own benefit., 12 Piecing it all together: Examples of the risk science process, 13 Conclusions