Essentials of Business Research Methods

Joe Hair is Cleverdon Chair of Business, and Director, PhD Program in Business, Mitchell College of Business, University of South Alabama, USA. Michael Page is Professor of Finance & Management, Bentley University, USA, and Professor Extraordinaire, University of Stellenbosch Business School, RSA.Niek Brunsveld is Head of Research and Innovation Policy, The University of Amsterdam, and faculty member, Amsterdam Business School, NL.Adam Merkle is Assistant Professor of Marketing, University of Tampa, USA, specializing in quantitative marketing and business analytics. Natalie Cleton is Head of a research group, Wageningen University & Research, and faculty member, Erasmus Centre for Women and Organisations, NL

• Part I: Introduction1: Business Research for The Twenty-First Century2: Overview of the Research Process3: Ethics in Business ResearchPart II: Beginning the Research4: Defining the Research Problem and Reviewing the Literature5: The Nature and Sources of Secondary Business Data Chapter6: Conceptualization and Research DesignPart III: Sampling and Data Collection7: Sampling Approaches and Considerations8: Methods of Collecting Primary Data9: Measurement and Scaling10: Questionnaire DesignPart IV: Analysis and Interpretation of Data11: Basic Data Analysis for Qualitative Research12: Basic Data Analysis for Quantitative Research13: Testing Hypotheses in Quantitative Research14: Examining Relationships Using Correlation and Regression15: Other Multivariate TechniquesPart V: Communicating the Results16: Reporting and Presenting Research